Director of Digital Marketing

Reading Is Fundamental

Washington, DC

Full Time

Director

95k-110k

18 days ago

Job Description

About the Role

The Director of Digital Marketing at Reading Is Fundamental (RIF) is a strategic, hands-on leadership role responsible for shaping and executing the organization's digital marketing strategy. Reporting to the Vice President of Marketing & Partnerships, this position involves defining KPIs and goals, managing digital campaigns across platforms, and leading efforts in SEO, social media, email marketing, paid advertising, content planning, and analytics to drive awareness, engagement, and conversions. The role requires a collaborative professional with expertise in digital marketing, strategic vision, and strong communication skills, working across teams and with external partners to further RIF's mission of promoting children's literacy.

Key Responsibilities

Lead strategy and execution for SEO, organic search, and AI search optimization to enhance discoverability and engagement.
Plan and execute paid digital advertising campaigns across platforms such as Google, Meta, and LinkedIn, optimizing for ROI.
Manage Google Ad Grants campaigns, ensuring full compliance and strategic utilization of grant funds.
Oversee content scheduling, production, and optimization for web and blog channels, maintaining a content calendar aligned with organizational priorities.
Serve as the primary liaison to RIF's email marketing agency, supporting campaign execution and performance optimization.
Monitor and analyze marketing performance using tools like Google Analytics and platform dashboards, translating data into actionable insights.
Lead the development and execution of SMS marketing campaigns supporting key organizational goals.
Develop and manage an integrated digital marketing calendar to align activities across departments.
Oversee the brand's social media strategy, including content planning and creation to drive engagement.

Requirements

Bachelor's degree in marketing, communications, or a related field.
8-10 years of digital marketing experience, preferably in a nonprofit or mission-driven environment.
Deep experience in SEO, SEM, Google Ad Grants, social media, and paid digital media.
Strong understanding of AI search tools and trends in digital discoverability.
Proficiency in Google Analytics and digital advertising platforms.
Exceptional project management skills with the ability to handle multiple deadlines and priorities.
Excellent written and verbal communication skills for crafting strong brand messaging.
Strong analytical skills to analyze campaign performance data and optimize strategies.
Passion for literacy, educational opportunities, and making a social impact through digital engagement.

Nice to Have

Experience working in a nonprofit or mission-driven environment.
Knowledge of content management and digital content creation.
Experience with app store keyword strategy.

Qualifications

Bachelor's degree in marketing, communications, or a related field.

Benefits & Perks

Paid holidays
Disability insurance
Health insurance
Dental insurance
Paid time off
Vision insurance
403(b) retirement savings plan
Bereavement leave
Life insurance
Short-term and long-term disability coverage

Working at Reading Is Fundamental

Reading Is Fundamental (RIF) is the nation's leading children's literacy nonprofit dedicated to disrupting the U.S. literacy crisis by bringing the joy of reading to children. The organization focuses on inspiring a love of reading, sparking imaginations, and creating skilled readers by providing books and reading resources, fostering a mission-driven environment committed to social impact and educational opportunity.

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