Director of Digital Marketing

About the Role

Key Responsibilities

• Design and execute aggressive omnichannel lead generation strategies to support customer acquisition and market expansion across all B-to-B segments.
• Own the digital advertising roadmap across Google, Meta, LinkedIn, YouTube Shorts, Geotargeting campaigns, and Performance Max campaigns.
• Translate lead generation and sales targets into paid media strategies that optimize brand visibility, engagement, and conversion across customer segments, prioritizing return on investment.
• Manage and allocate advertising budgets with accountability for measurable results across geotargeted campaigns, paid social, display, search, and retargeting.
• Collaborate on lead optimization of landing pages, lead capture forms, and conversion paths with internal design and content teams.
• Oversee SEO strategy and execution for content development, including crawling, indexing, XML sitemap generation, schema markup, and link building campaigns.
• Oversee development and execution of all advertising content and creative assets across digital channels, ensuring consistency and high quality.
• Collaborate closely with creative teams to ensure content aligns with brand guidelines, campaign goals, and audience personas.
• Manage production timelines and review processes to meet campaign deadlines.
• Develop and implement end-to-end lead management processes with marketing and Salesforce teams, reporting on key lead metrics.
• Evaluate and collaborate with sales to ensure lead quality and take corrective actions to improve results.
• Own digital performance reporting using GA4, Looker Studio, and marketing automation tools, developing attribution models and KPIs.
• Partner with internal teams and manage agency relationships to align paid media efforts with business goals and branding strategy.
• Identify new digital market opportunities, monitor industry trends, and evaluate new advertising technologies and platforms.

Requirements

• Bachelor's degree in Digital Marketing, Advertising, or related field; advanced degree preferred.
• 8+ years of progressive experience in digital advertising, including leadership roles with P&L accountability.
• Strong people leadership skills with experience leading cross-functional teams in a high-growth, digital-first B2B environment.
• Deep experience managing Google Ads (Search, Display, PMAX), Meta Ads, LinkedIn Campaigns, and YouTube formats.
• Advanced proficiency in GA4, attribution modeling, A/B testing tools, and campaign automation/reporting platforms.
• Strong understanding of modern B2B digital marketing funnels and enterprise buyer journeys.
• Excellent project management and communication skills, both written and verbal.
• Proven track record of scaling lead generation programs, reducing CAC, and increasing ROI.
• Demonstrated excellence in agency/vendor management and collaboration.

Nice to Have

• Experience with marketing automation tools such as Pardot, HubSpot, ZoomInfo.
• Knowledge of media planning, creative development, and campaign innovation.
• Ability to monitor competitive activity and industry trends to develop strategic advantages.

Qualifications

• Bachelor's degree in Digital Marketing, Advertising, or related field; advanced degree preferred.
• 8+ years of experience in digital advertising with leadership and P&L responsibility.

Benefits & Perks

• Comprehensive medical, dental, and vision insurance with competitive premiums.
• Paid parental leave and mental health support through an EAP.
• Partial reimbursement on copays, fertility support, wellness programs with annual reimbursements.
• Hybrid onsite and remote work schedules, generous PTO, paid holidays, and a floating holiday.
• Competitive salary, 401(k) with matching, bonus opportunities.
• Training, certification, tuition reimbursement, and internal promotion opportunities.
• Family-owned values, award-winning culture, team events, casual dress code, charitable activities, and an inclusive workplace.