Director of Digital Marketing

About the Role

Key Responsibilities

• Lead the development and execution of multi-channel digital marketing campaigns across residential and enterprise verticals, focusing on awareness, lead generation, customer conversion and acquisition, ARPU generation, brand, and retention.
• Oversee and manage campaigns across various sales channels, including email, mobile app, paid social media, Display Ads, PPC and owned/operated space.
• Drive the development and implementation of performance tracking and reporting systems to measure the success of digital campaigns, providing actionable insights for continuous optimization and improvements.
• Use data-driven insights to continuously refine campaigns, enhance targeting, improve conversion rates, and optimize the customer journey across all digital touchpoints.
• Collaborate with marketing and sales teams to integrate and leverage CRM tools like HubSpot to manage and track lead flow, segment audiences, and personalize marketing messages.
• Work collaboratively with product, sales, communications, and customer success teams to ensure marketing campaigns align with broader business objectives and support initiatives across different lifecycle stages.
• Work collaboratively with IT and marketing peers on campaigns and call-to-action tactics to drive connects through the online shopping portal on our website and mobile app.
• Ensure high-quality content for digital marketing campaigns, from email templates to app messaging and social media ads, ensuring alignment with brand voice and strategic objectives.
• Lead and manage multiple campaigns across varying lifecycle stages and sales channels simultaneously, ensuring deadlines and goals are met with a high level of attention to detail and communication.
• Perform other duties as assigned by Supervisor.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 7+ years of experience in digital marketing, with a focus on multi-channel campaign management, preferably in telecommunications, technology, or related industry.
• Proven experience managing campaigns across email, app-based messaging, paid social media, and owned spaces (e.g., set-top box messaging, commercial inventory).
• Strong knowledge of analytics platforms and marketing CRM tools (HubSpot or similar).
• Expertise in tracking campaign performance, analyzing data, and making data-driven decisions for continuous improvement and optimization.
• Excellent project management skills with the ability to juggle multiple projects and campaigns at once.
• Strong communication, collaboration, and content creation skills.
• Ability to lead and work effectively with cross-functional teams.
• Experience in B2B and B2C marketing.

Nice to Have

• Experience in telecommunications, technology, or related industry.

Benefits & Perks

• Comprehensive Healthcare/Dental/Vision Plans
• 401K Retirement Plan with Company Match
• Paid Vacation, Sick Time, and Additional Holidays (including your Birthday!)
• Paid Volunteer Time
• Paid Parental Leave
• Hotwire Service Discounts - for employees who live on a property serviced by Hotwire.
• Discounted service offerings for high-speed internet, video service, phone, and security service.
• Employee Referral Bonuses
• Exclusive Entertainment Discounts/Perks