Director of Digital Marketing and Website Strategy

About the Role

Key Responsibilities

• Articulate overarching digital journeys that delight, educate, and inspire action with target personas or persona groupings, building digital experiences to facilitate that experience.
• Proactively balance larger strategic goals and builds with the day-to-day requests across the business.
• Design, execute, analyze, and optimize organic search strategies in partnership with content and developer relations teams.
• Optimize technical web properties to reduce diversions, breakages, and other deterrents.
• Manage paid media campaigns including content syndication, paid social, and other digital marketing efforts to attain website traffic, demand generation, and brand awareness goals.
• Develop audience-centric website experience and conversion strategies to achieve demand generation and product-led growth goals.
• Implement post-conversion marketing initiatives (email, paid channels) to drive demand and customer retention.
• Conduct ongoing web optimization and testing in partnership with the Product Led Growth team to improve conversion goals.
• Manage and grow a team covering UX, Web Operations, Web Development, Paid Media, Email Marketing, and Analytics.
• Partner with agencies and cross-functional teams to evolve the web experience and support business initiatives.
• Ensure governance, quality assurance, and consistency of customer experience across digital channels.

Requirements

• Minimum 10 years' experience developing state-of-the-art full-funnel digital and website experiences in B2B, large enterprise software industry, or SaaS.
• Experience managing a team of high-performing professionals in high autonomy environments.
• Strong data-driven storytelling skills and ability to articulate findings to executives.
• Detail-oriented with a passion for delivering high-quality, error-free websites.
• Strong collaboration skills to work effectively with cross-functional teams.
• Hands-on experience with digital marketing channels including search, paid media, email, and web analytics.
• Knowledge of technical web properties, web architecture, and optimization techniques.

Nice to Have

• Experience with generating and analyzing data analytics and using analytical tools.
• Familiarity with integrated marketing campaigns and product-led growth strategies.
• Experience working in or with cloud-based web solutions and enterprise SaaS environments.

Qualifications

• Educational background is not explicitly specified, but extensive experience in digital marketing and web strategy is required.

Benefits & Perks

• Opportunity to shape the future of data and analytics with a leading technology company.
• Work in a rapidly scaling organization with significant funding and market presence.
• Join a company with a strong culture of relationships, inclusiveness, innovation, and customer success.
• Be part of a global community with industry awards and recognition.