Director of Digital Marketing

Savant Systems

Barnstable, MA

Full Time

Director

100k-125k

about 1 month ago

Job Description

About the Role

Savant Systems, Inc. is a global leader in smart home, energy, and traditional lighting solutions, serving consumers, businesses, utility companies, and more. As the parent of GE Lighting, a Savant company, it offers a diverse portfolio of DIY and professionally installed products that integrate climate, lighting, entertainment, security, and energy controls through an intuitive app. The company values innovation, diversity, transparency, and collaboration, fostering an environment where employees thrive and are inspired to do their best work.

Key Responsibilities

Develop and implement a comprehensive digital marketing strategy to increase brand visibility, website traffic, and lead conversions across multiple channels.
Drive brand differentiation and growth across B2B and B2C channels on Savant.com, GELighting.com, shop.gelighting.com, and the Savant dealer store.
Define and evolve social media strategies for Pro / Power / Retail businesses.
Align strategy and tactics with emerging digital trends, tools, and industry best practices, continuously optimizing for improved performance.
Drive continual UX improvements and content updates to all owned sites to enhance awareness and conversion.
Develop and lead e-commerce growth marketing tactics.
Lead content strategy and UX optimization for savant.com and gelighting.com, ensuring performance, accessibility, and mobile responsiveness.
Collaborate closely with product, sales, creative, and IT teams to deliver integrated campaigns and world-class customer experiences.
Define KPIs, measure campaign effectiveness, and continually optimize digital platforms based on analytics.
Leverage first-party data and marketing automation platforms to drive personalization and lifecycle marketing.
Manage dashboards and reporting to communicate performance to executive stakeholders.
Direct the digital marketing budget, ensuring cost-effective campaign execution and strategic spending.
Lead, mentor, and grow a cross-functional digital team.
Develop and lead agency RFPs, and manage relationships with existing digital agencies and technology vendors.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field.
8+ years of digital marketing experience with 3+ years in a leadership role.
Proven success managing omnichannel digital marketing programs across consumer and technology brands.
Strong understanding of SEO, SEM, CRM, marketing automation (e.g., Salesforce, HubSpot), and web analytics (Google Analytics, GA4).
Experience with e-commerce platforms (Amazon, Shopify, or similar), DTC growth, and retail marketing partnerships.
Excellent leadership, project management, and communication skills.
Passion for innovation, smart home technology, and consumer electronics is a plus.

Nice to Have

Passion for innovation, smart home technology, and consumer electronics.

Qualifications

Educational background in Marketing, Communications, Business, or related field.

Benefits & Perks

Full benefits including medical / dental insurance; vision plan; pet insurance; FSA / HSA; 12 paid holidays; permissive time off policy; 401k plan with employer match.

Working at Savant Systems

Savant emphasizes bold cutting-edge innovation rooted in nearly 130 years of history, fostering a diverse and hardworking environment. The company promotes transparency and collaboration, aiming to create a workplace where employees can thrive, be themselves, and are inspired to do their best work every day. Equal employment opportunities are provided to all applicants and employees, based on merit, competence, and performance.

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