Director of Digital Marketing

About the Role

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with overall business goals, including driving online revenue, increasing website traffic, enhancing brand awareness, improving mobile app usage, generating leads, and building customer engagement.
• Help establish SGC's digital marketing foundation including resources, tools, processes, workflows, and playbooks.
• Guide the execution across digital channels including website, mobile app, email, social media, SEO, SEM, and paid media to ensure brand consistency and campaign effectiveness.
• Implement and analyze data from digital marketing tools such as Google Analytics to measure campaign effectiveness and identify areas for improvement.
• Leverage data insights to drive continuous improvement and ROI, including overseeing A/B testing and applying learnings to content and spend.
• Work closely with the marketing team to ensure digital strategies align with corporate and brand-specific goals.
• Manage departmental budget effectively to maximize ROI across channels.
• Hire, train, and coach a digital marketing team, providing guidance and feedback.
• Partner with external digital agencies to execute high-impact campaigns.
• Collaborate with internal stakeholders including hotels, IT, and Operations to integrate digital marketing strategies with broader business initiatives.
• Stay current with evolving digital marketing trends, algorithms, platforms, and strategies to maintain relevance and effectiveness.

Requirements

• Must be 18 years of age or older upon employment.
• Bachelor's Degree in Marketing, Advertising, or relevant field.
• Minimum ten (10) years of progressive experience in digital marketing, including SEO, SEM, Paid Media, and Email marketing.
• Minimum five (5) years in a leadership role.
• Proven experience in leveraging digital marketing channels to promote brands, products, and services.
• Deep understanding of web and mobile development and implementation.
• Experience in A/B testing and managing external digital agencies.
• Strong analytical skills to analyze reports, identify trends, and optimize strategies.
• Demonstrated passion for digital marketing, social media, consumer trends, and online behavior.
• Proficiency in Google Ads, Google Analytics, HubSpot, and Salesforce.
• Excellent communication and collaboration skills across cross-functional teams.
• Strong project management skills with attention to detail and deadlines.
• Experience in the hospitality industry strongly preferred; gaming industry highly desirable.
• Background in agency environments strongly preferred.

Nice to Have

• Experience in the gaming industry.
• Prior experience in the hospitality industry.
• Background in agency environments.

Qualifications

• Bachelor's Degree in Marketing, Advertising, or relevant field.
• Minimum ten (10) years of digital marketing experience.
• Minimum five (5) years in a leadership role.

Benefits & Perks

• Salary starting at $106,317.06, negotiable based on experience and education.