Director of Digital Marketing (Remote)

About the Role

Key Responsibilities

• Lead and execute IHS's social media and digital marketing strategy across all major platforms to increase awareness, engagement, and alignment with mission and voice.
• Manage daily operations of social channels: plan, draft, design, schedule, post, and engage, tailoring content per platform using tools like Canva, Buffer, and Meta Business Suite.
• Oversee paid campaigns, including the Google Grant and paid social (Meta, LinkedIn), to boost visibility, drive conversions, and recruit participants.
• Ensure website alignment with campaign goals via front-end edits and SEO-informed updates, primarily through WordPress.
• Create, curate, and maintain a high-quality evergreen content library to support consistent and effective output.
• Coordinate with internal teams to align social media efforts with communications, programmatic, and development priorities.
• Support real-time and post-event coverage of key IHS events through live content, video clips, recaps, and graphics.
• Collaborate with freelance creatives (designers, editors, vendors) to supplement and scale content production.
• Support crisis communications by monitoring sentiment, coordinating messaging, and executing timely responses.
• Experiment with formats and strategies (e.g., video, polls, carousels) to keep content engaging and audience-focused.
• Monitor trends and platform updates to inform content strategy and optimize audience engagement.
• Track and analyze performance using Google Analytics and platform insights; report regularly and provide data-driven recommendations.
• Prepare to recruit and manage a small team as department needs grow; oversee workflows and ensure marketing deliverables align with organizational priorities.
• Stay current on best practices in digital marketing and social media to refine strategy and execution.

Requirements

• 4+ years leading social and digital marketing with proven audience growth and engagement.
• Proven ability to lead teams and mentor individuals in a way that fosters professional growth and enhances performance.
• Full-cycle campaign experience - organic and paid (Meta Ads Manager, LinkedIn Ads, Google Ads/Grant).
• Strong writing and editing skills; ability to tailor voice and tone per platform.
• Proficiency with GA4, scheduling tools, Canva, WordPress, and basic SEO/front-end CMS work.
• Experience with CRM/marketing automation tools like Salesforce or Pardot preferred.
• Understanding and commitment to classical-liberal values and the IHS mission.
• HotJar and Google Ads/Analytics certification preferred.

Nice to Have

• Background in nonprofit, academic, or mission-driven environments.
• HTML/CSS basics.

Qualifications

• Proven experience in digital and social media marketing, with leadership roles.
• Experience with campaign management tools and analytics platforms.
• Strong writing and editing skills.
• Proficiency with WordPress, Canva, and scheduling tools.
• Experience with marketing automation and CRM tools preferred.
• Educational background or certifications in relevant digital marketing tools (e.g., Google Analytics).

Benefits & Perks

• Flexible, professional, open office environment that encourages innovation and entrepreneurship.
• Substantial opportunity for professional growth.
• Competitive salary commensurate with experience.
• Health and dental insurance coverage, including paying 100% of premiums for individuals.
• Health savings accounts, long-term disability and life insurance.
• 403(b) retirement savings program.
• Parking permit.
• 12 free tuition credit hours annually at George Mason University.