Director of Digital Marketing, Residential Flooring

About the Role

Key Responsibilities

• Develop and implement digital marketing strategies that align with the residential business strategies.
• Lead and grow the digital marketing team, providing structure, process, and standards for success.
• Oversee the planning, execution, and optimization of digital marketing campaigns including SEO/SEM, AI search, email marketing, social media, and paid digital advertising.
• Lead development of structured marketing automation programs focusing on lead generation and nurturing across the consumer journey in support of retail customers.
• Define KPIs, analyze performance metrics, and create dashboards and reporting cadences for stakeholders.
• Create strong relationships with stakeholders including brand leadership, marketing, IT, product teams, and sales to establish a digital center of excellence.
• Manage the digital marketing budget to ensure efficient resource allocation and maximize ROI.
• Develop and oversee content strategies supporting digital marketing objectives, including brand sites and content syndication to retail customers.
• Stay current with industry trends and emerging technologies, incorporating them into digital strategies as appropriate.
• Ensure consistency in brand messaging across all digital channels.
• Ensure all digital marketing activities comply with relevant regulations and standards.
• Establish and maintain relationships with external partners, agencies, and vendors to enhance digital marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• 10+ years of experience in digital marketing, with at least 5 years in a leadership role.
• Proficient in digital marketing tools and platforms, including GA4, SalesForce Marketing Cloud, SEO tools, and social media advertising.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Demonstrated ability to lead and collaborate with cross-functional teams, with a focus on project prioritization.
• Excellent communication and interpersonal skills, including strong presentation skills.
• Strong budget management skills.
• Action-oriented and responsive in a fast-paced environment.
• Demonstrate strategic influence, exercise business acumen, and maintain a customer-centric approach.
• Leadership qualities including propensity to lead, learning agility, and a passion for results.

Nice to Have

• Experience in the flooring or surface solutions industry.
• Experience with marketing automation and emerging digital technologies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Master's degree preferred.
• 10+ years of digital marketing experience.
• At least 5 years in a leadership role.

Benefits & Perks

• Not specified in the description.