Director of E-Commerce & Digital Strategy

About the Role

Key Responsibilities

• Define and lead the eCommerce vision and digital strategy tailored to Gen Z and Gen A preferences and behaviors
• Own all aspects of the strategic eCommerce plan to drive revenue, improve customer experience, and increase market share
• Deliver a superior online journey by integrating marketing, product, and tech perspectives
• Oversee site navigation, content (in collaboration with Marketing), promotions, and the checkout funnel
• Optimize the customer lifecycle through personalization, merchandising, and strategies to increase lifetime value
• Develop and implement multi-channel paid media strategies focused on Gen Z and Gen A customers
• Manage and optimize omni-channel campaigns across paid search, display, social media, and emerging platforms
• Track and report on KPIs such as traffic, conversion, AOV, and LTV to evaluate performance and identify improvements
• Define and execute testing strategies for customer-facing platforms to enhance shopping and booking experiences
• Partner with Analytics and Product to improve event tracking and uncover segmentation opportunities
• Lead and mentor a team of eCommerce and paid media professionals, fostering a culture of innovation and continuous improvement
• Set and track team goals and KPIs aligned with company OKRs
• Drive collaboration across Product, Marketing, Analytics, Tech, Sales, Operations, and Customer Experience
• Inform UX/UI improvements using traffic data, search behavior, and customer feedback
• Champion best practices across the eCommerce and paid media functions

Requirements

• 10+ years of hands-on experience in direct-to-consumer (B2C) eCommerce, digital marketing, or paid media
• Proven track record of successfully engaging and converting Gen Z customers through digital strategies
• Strong knowledge of acquisition channels including paid search, display, social, SEO, and CRM/email
• Experience with CMS platforms, personalization tools, and marketing technology stacks
• Proficiency in Google Analytics, Tableau, or similar tools
• Ability to turn complex data into clear, actionable insights and communicate effectively across teams
• A self-starting, proactive approach with a track record of executing strategy and delivering results
• Strong project management and prioritization skills in a fast-paced environment

Nice to Have

• Experience in the travel or education industry
• Experience working with Gen Z and A audiences
• Knowledge of emerging digital platforms and trends

Qualifications

• Educational background not explicitly specified, but extensive experience in digital and eCommerce roles is required

Benefits & Perks

• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to employee-run resource groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (travel, language schools, Au Pair program, etc.)
• Discounts at local venues and businesses
• Flexible work environment with the option to work from home one day a week