Director of Field Marketing

About the Role

Key Responsibilities

• Local Marketing Activation Plan and execute marketing initiatives tailored to individual club markets while maintaining brand consistency.
• Support grand openings, presales, and seasonal campaigns with creative local engagement strategies.
• Lead the planning and execution of in-club events, community activations, and special campaigns.
• Oversee hospitality/bar programming for club events, managing vendor relationships, menus, and service quality.
• Build and maintain an annual event calendar for all club markets.
• Establish relationships with local businesses, schools, organizations, and influencers to grow awareness and membership.
• Represent Genesis at community events, expos, and charity initiatives.
• Manage and mentor a team responsible for field marketing activities.
• Serve as the link between corporate marketing and field operations to ensure flawless campaign execution.
• Collaborate with creative, digital, and content teams to produce localized marketing assets.
• Track event performance, ROI, and sales impact.
• Manage budgets for all local activations and report on spend effectiveness.
• Identify opportunities for improving processes and results.

Requirements

• Bachelor's degree in Marketing, Event Management, Communications, or related field (or equivalent experience).
• 5+ years of experience in field marketing, events, or hospitality, preferably in a multi-location environment.
• Demonstrated success in planning and executing large-scale events.
• Strong project management, organizational, and multitasking skills.
• Excellent communication and relationship-building abilities.
• Experience negotiating with vendors and managing event logistics.
• Willingness to travel frequently to club locations.
• Ability to work evenings and weekends for events as needed.

Qualifications

• Bachelor's degree in Marketing, Event Management, Communications, or related field
• 5+ years of experience in field marketing, events, or hospitality

Benefits & Perks

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• 401(k) matching
• Employee discount