Director of Growth and Monetization

About the Role

Key Responsibilities

• Drive strategy for acquiring new customers via SEO, SEM, social media, content marketing, and partnerships.
• Launch initiatives that increase customer lifetime value through onboarding improvements, personalized campaigns, and loyalty programs.
• Analyze pricing, packaging, and revenue streams to maximize growth and profitability.
• Optimize funnels to drive free-to-paid conversions and expansion revenue.
• Lead, mentor, and grow a high-performing team focused on growth and monetization.
• Align with product, engineering, sales, and customer success teams to ensure unified execution.
• Ensure the monetization strategy aligns with business priorities and resolve internal conflicts where they arise.
• Define and track KPIs including acquisition cost, conversion rate, CLTV, and churn.
• Build and lead a testing culture to experiment, validate, and iterate.
• Analyze and report performance, adapting tactics as needed.
• Stay current with industry trends, benchmarks, and tools.
• Foster experimentation to uncover new levers for growth.

Requirements

• 5+ years of experience in a leadership role managing and scaling high-impact teams.
• Strong understanding of the streaming media ecosystem—particularly in areas like content strategy, viewer engagement, and monetization.
• Hands-on knowledge of monetization models including SVOD, AVOD, and hybrid approaches.
• Proven ability to lead cross-functional initiatives and deliver measurable business outcomes.
• Expertise in experimentation and data-driven decision-making.

Nice to Have

• Experience working in the streaming media industry, particularly with subscription or ad-supported products.
• Background in mobile-first or cross-platform consumer experiences.
• Experience with performance marketing tools and analytics platforms (e.g., Mixpanel, Amplitude, Google Analytics, Looker).
• Knowledge of compliance and payment processing systems across global markets.
• Understanding of regulatory considerations around advertising (e.g., privacy, data use).
• Prior success scaling a DTC product from launch through hypergrowth.
• Experience working in an agile, test-and-learn product development environment.

Qualifications

• Experience managing and scaling high-impact teams.
• Deep knowledge of the streaming media ecosystem and monetization models.
• Experience with performance marketing tools and analytics platforms.

Benefits & Perks

• Annual salary range of $128,000 to $240,000 with potential discretionary bonus.
• Health insurance, dental insurance, vision insurance.
• 401(k) plan.
• Paid time off.
• Other benefits in accordance with applicable plan documents.
• Benefits for Union represented employees in accordance with the collective bargaining agreement.