Director of Growth Marketing

Extu.Com

Atlanta, GA

Full Time

Director

135k-145k

4 days ago

Job Description

About the Role

The Director of Growth Marketing at Extu is responsible for leading the company's growth engine by developing and executing data-driven marketing strategies. The role involves managing a team of in-house marketers and external partners to drive demand generation, client expansion, and global growth, with a focus on the UK market. Extu is a fast-growing, innovative company helping major brands increase revenue through incentives, group travel rewards, and through-channel marketing, fostering a collaborative, people-first culture that values speed, support, and shared goals.

Key Responsibilities

Develop and execute growth strategies that drive new logo acquisition and client expansion.
Align marketing programs with revenue goals, pipeline health, and company OKRs.
Partner with sales and operations leadership to build effective go-to-market strategies.
Manage full funnel demand generation, nurture, retention, and advocacy campaigns across the customer lifecycle.
Oversee the marketing-to-sales pipeline, focusing on conversion and efficiency.
Design and optimize engagement tactics to move prospects through the funnel and close deals.
Lead a team of in-house marketers and external resources to ensure flawless execution and measurable impact.
Leverage tools, automation, and AI to optimize campaigns, automate execution, and scale efforts.
Partner with the Paid Media Specialist to strategize, execute, and optimize campaigns across channels like Google Ads and LinkedIn.
Plan and execute events, PR, and thought leadership initiatives to build brand awareness and visibility.
Build Extu’s presence in global markets, starting with the UK, to enhance reputation and pipeline.
Define and track KPIs, build dashboards, and translate insights into actionable strategies.

Requirements

10+ years of proven success in growth marketing, demand generation, and SaaS product launches.
Strong GTM track record with experience launching products and driving adoption in competitive markets.
Agency-side experience with deep knowledge of B2B SaaS business models.
Experience marketing SaaS tools or products, understanding SaaS adoption and growth challenges.
Mastery of Salesforce ‘Account Engagement' (Pardot), automation, paid media, and analytics tools.
Data-driven mindset with proficiency in metrics, dashboards, and ROI analysis.
Leadership experience managing teams and influencing cross-functional stakeholders.
Passion for growth, innovation, and delivering measurable business outcomes.
Efficient, scrappy approach to maximizing impact with resources.

Nice to Have

Product marketing experience including positioning, messaging, and competitive differentiation.

Qualifications

Educational background is not explicitly specified, but extensive experience in growth marketing and SaaS is required.

Benefits & Perks

Opportunity to work with some of the largest brands in the world.
Access to an innovative technology platform.
Global opportunities within a growing company.
Informal, collaborative work environment with close access to senior management.

Working at Extu.Com

Extu is a purpose and values-led organization that values growth, collaboration, speed, and support. The company fosters a people-first mindset, encourages innovation, and promotes a culture of shared goals and mentorship. It has received top industry awards and is committed to creating an inclusive environment that aims for continuous improvement and excellence.

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