Director of Integrated Marketing and Strategy

About the Role

Key Responsibilities

• Lead the development and implementation of comprehensive, multi-channel marketing strategies that align with institutional priorities including enrollment, audience engagement, advancement, brand and reputation building.
• Support the Associate VP in providing data-informed strategic advising to university leadership and partners on marketing goals, best practices, audience segmentation, positioning, and ROI.
• Identify and capitalize on market trends, audience insights, and institutional strengths to differentiate Chapman and drive awareness, engagement, and interest.
• Assist in coordinating marketing budget planning and alignment with SMC leadership and partners.
• Direct the planning and execution of integrated marketing campaigns across paid, owned, earned, and shared media.
• Oversee media planning, messaging strategy, and marketing analytics for university-wide brand reputation, institutional awareness, and high-priority programs initiatives.
• Collaborate with art, graphic design, and visual content teams to ensure all content supports campaign goals and KPIs.
• Serve as the marketing liaison to colleges, schools, and units for strategic initiatives.
• Foster relationships with key campus partners and promote a culture of collaboration, transparency, data-driven decision making, and innovation.
• Supervise and mentor a team of 2-3 marketing professionals, managing workflows and project execution.
• Manage vendor relationships for campaigns and projects.
• Establish KPIs and dashboards to measure marketing effectiveness, conduct post-campaign analysis, and promote continuous improvement.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• 6+ years of progressive experience in marketing and communications, including strategic planning and campaign management.
• Demonstrated success leading integrated marketing initiatives in a complex organization, preferably in higher education.
• Familiarity with CRM systems (e.g., Slate, Salesforce), marketing automation platforms, and content management systems (CMS).
• Strong understanding of digital marketing, content strategy, UX/UI, brand management, and analytics.
• Familiarity with web design and optimization techniques.
• Excellent interpersonal, written, and verbal communication skills.
• Proven leadership ability, including team development and cross-functional collaboration.
• Skilled proficiency at editing and proofreading.
• Knowledge of MS Office and project management software.
• Ability to do best-practice research and apply it to department projects and processes.
• Demonstrated ability to develop marketing strategies, insights, and results independently of a third-party agency.

Nice to Have

• Master's degree in marketing, communication, business or a related field.
• Experience working in or with a central marketing and communications function in higher education.
• Experience managing creative agencies and external marketing vendors.
• Knowledge of enrollment marketing, graduate/professional education, and/or research promotion.