Director of International Marketing

About the Role

Key Responsibilities

• Deliver annual revenue and earnings targets for the international business and set long-term strategic direction.
• Lead the design and delivery of the biggest global product line opportunity in Plastics, managing it end-to-end from design to delivery.
• Partner with cross-functional teams including Sales, Finance, Supply Chain, Regulatory, and Legal to develop strategy and execute product launches.
• Develop business cases to garner internal support for new product launches.
• Leverage insights from syndicated data, competitive testing, and consumer research to inform launch strategies.
• Define 'Where-to-Play' and 'Who-to-Target' strategies to shape product propositions.
• Lead development of product design, sizing, pricing, and promotional strategies to meet consumer and customer needs.
• Create and execute communication strategies to drive brand preference and activate marketing campaigns.
• Manage ongoing innovation and current business delivery to ensure continuous growth.
• Collaborate with other brand managers to optimize portfolio mix and advertising ROI.
• Lead the design, execution, and analysis of global market and consumer research to generate actionable insights.
• Develop and maintain international brand equity pyramids, communication strategies, and brand architecture.
• Coach brand managers through creative processes from brief to execution.

Requirements

• Bachelor of Science (BA/BS) degree.
• 10+ years of professional experience in brand marketing within the CPG industry.
• Experience leading multi-functional teams to deliver innovation in a leading CPG company.
• Experience with new product development and commercial design in a traditional CPG setting.
• Solid business acumen with experience managing P&L and budgets.
• Knowledge of concepts, practices, and procedures used in the CPG industry.
• Excellent written and verbal communication skills, including presentation and influencing abilities.
• Self-directed with the ability to work in a fast-paced environment with multiple responsibilities.
• Strong analytical and organizational skills with high attention to detail.
• Solid project management skills to handle multiple projects from start to finish.
• Ability to work a flexible schedule during key deadlines and travel as needed.
• Proficiency in MS Office.

Nice to Have

• MBA or other advanced degree.
• Lean Startup experience with new product development and commercial design.
• Inquisitive nature and problem-solving skills.
• Ownership mentality and entrepreneurial spirit.
• Customer-centric approach.
• Growth mindset and focus on continuous improvement.

Qualifications

• Bachelor's degree (BA/BS).

Benefits & Perks

• Role is eligible for a 25% annual incentive based on business and individual performance.
• Competitive salary range of USD $170,000 to USD $185,000 per year.
• Opportunity to drive career growth in a fast-growing, innovative company.