Director of International MarketingNew

About the Role

Key Responsibilities

• Own the international marketing budget and define go-to-market strategies across priority regions in conjunction with regional GMs and US-based Center of Excellence.
• Drive and deliver brand and customer acquisition goals, managing the international marketing roadmap including awareness, acquisition, and localization initiatives.
• Be an expert on region/market trends and customers, providing market insights to the global PMM team and ensuring global messaging resonates with regional needs.
• Customize market-specific positioning and messaging that reflects regional business dynamics and customer needs.
• Develop and manage full-funnel campaigns across digital, content, social, events, and email to drive customer acquisition and engagement.
• Work with Paid Media and SEO teams to optimize region-specific performance marketing efforts.
• Launch and test growth programs tailored to key audience segments, business verticals, and stages of maturity.
• Ensure brand voice, messaging, and creative assets are localized and adapted to regional markets.
• Partner with Content and Product Marketing to develop case studies, landing pages, guides, and templates that resonate globally.
• Collaborate with Product, Sales, LCM, and Web teams to improve global customer journeys, conversion flows, and onboarding experiences.
• Align with Sales, Partnerships, and Customer Success to support regional activations and pipeline-building programs.
• Manage agency relationships and freelance partners to scale regional execution.
• Define and track KPIs by market including lead volume, conversion rate, CAC, new customer acquisition, brand awareness, and MROI.
• Report on international campaign and business performance, insights, and growth opportunities to senior leadership.
• Act as a hands-on player-coach inspiring leader.

Requirements

• 8-10+ years of experience in SMB or consumer tech marketing, with a focus on international or regional growth marketing.
• Proven track record of launching and scaling marketing programs in one or more international markets.
• Strong understanding of regional nuances in messaging, media, and buyer behavior.
• Experience running multi-channel demand generation campaigns with a performance mindset.
• Excellent cross-functional collaboration and communication skills.
• Comfortable working across time zones and with culturally diverse teams.
• Language skills and international market experience a plus (e.g., UK, LATAM, CA, MX, APAC).

Nice to Have

• Language skills and international market experience such as UK, LATAM, CA, MX, APAC.

Qualifications

• Experience in SMB or consumer tech marketing with a focus on international or regional growth.
• Proven ability to launch and scale marketing programs internationally.
• Strong understanding of regional market dynamics and buyer behavior.

Benefits & Perks

• Salary range of $151,200 - $189,000 USD.
• Health and welfare benefits including paid leave.
• Potential eligibility for additional on-target commission pay or bonus.