Director of Marketing

Xometry

Boston, MA

Full Time

Senior

10 days ago

Job Description

About the Role

The Senior Manager, Lifecycle Marketing at Xometry is responsible for developing and executing programs that drive activation, repeat usage, and long-term customer retention. This role owns the strategy, execution, and performance of email and CRM-based engagement, using data-driven insights, segmentation, and behavioral triggers to deliver timely, relevant communications across the customer journey. The position involves collaboration with product, content, sales, customer success, and analytics teams to ensure personalized, value-driven messaging aligned with business and platform goals.

Key Responsibilities

Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages
Create and manage triggered campaigns based on behavioral data and customer segmentation
Partner with product and customer success to identify key journey moments and engagement gaps
Own campaign planning, testing, and optimization from concept through analysis
Manage Xometry's email marketing program as a lifecycle engagement channel; test new channels for engagement, often in partnership with Performance Marketing team
Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform usage
Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off
Collaborate with content, design, and ops teams to ensure high-quality execution
Define KPIs and own reporting for lifecycle and retention programs (e.g., open rates, CTR, conversion, repeat order rate, churn reduction, active buyers)
Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
Continuously test subject lines, timing, sequencing, content and creative to optimize outcomes
Translate insights into recommendations to inform product roadmap and customer-facing messaging
Collaborate with Product to support feature adoption, in-platform engagement, customer onboarding and continuous education
Partner with Content & Engagement Marketing to ensure message alignment and cohesive campaign sequencing
Work closely with Sales and Customer Success to surface opportunities for proactive outreach and account nurturing
Coordinate with Growth and Analytics teams to develop dashboards and identify new lifecycle levers

Requirements

6+ years of experience in lifecycle, CRM, or retention marketing roles, preferably in B2B, SaaS, or marketplace environments
Hands-on experience with marketing automation and CRM platforms; HubSpot and Salesforce experience preferred
Experience implementing and optimizing marketing strategies using AI-powered tools
Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation
Skilled in analyzing campaign performance and iterating on messaging and delivery
Proficiency in Google suite of software (Sheets, Slides, etc)
Comfortable collaborating across product, sales, content, and technical teams
Bachelor's degree in marketing, business, or related field; advanced degree preferred

Nice to Have

Experience with implementing and optimizing marketing strategies using AI-powered tools

Working at Xometry

Xometry is an equal opportunity employer that values diversity and inclusion. The company participates in E-Verify and provides necessary documentation to confirm work authorization in the U.S.

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