Director of Marketing

University of Pittsburgh

Pittsburgh, PA

Full Time

Director

about 1 month ago

Job Description

About the Role

The Director of Marketing assists in establishing and growing the Pitt brand both locally and nationally. The role involves overseeing athletic marketing programs, promotions, special events, fan day experiences, and game presentations. It supports day-to-day operational activities, develops policies, procedures, and strategies, manages budgets, and negotiates agreements with external vendors. The position plays a vital role in Pitt Athletics Marketing, particularly in enhancing the fan experience and game presentation for Pitt Football, with a focus on creating an elite home field atmosphere and increasing revenue.

Key Responsibilities

Oversee athletic marketing programs, promotions, special events, fan day experiences, and game presentations.
Support day-to-day operational activities and create sales materials and media kits.
Develop policies, procedures, and strategies related to athletic marketing.
Manage budgets and perform related financial duties.
Establish revenue goals and negotiate agreements with external vendors.
Lead the game presentation surrounding Pitt Football, including managing the gameday production and in-house run of show.
Drive marketing and advertising initiatives tied to football to enhance fan attendance and retention.
Help deliver an elite home field atmosphere for Pitt football student-athletes.
Enhance Pitt Football's home field advantage through game day production and fan engagement.

Requirements

Minimum education: Bachelor's Degree.
Minimum of 3 years of relevant experience.
Ability to stand and walk for long periods at games and events.
Ability to carry objects up to 25 lbs and communicate effectively.
Proficiency in computer work, telephone work, and event coordination.
Experience in athletic marketing or related field is implied.

Qualifications

Bachelor's Degree or equivalent combination of education and relevant experience.

Working at University of Pittsburgh

The University of Pittsburgh is committed to diversity, equity, inclusion, and accessibility. It values creating an environment where individuals can discover, belong, contribute, and grow, while honoring diverse perspectives and identities. The university is an Affirmative Action/Equal Opportunity Employer that values equality of opportunity, human dignity, and diversity.

Apply Now