DIRECTOR OF MARKETING

About the Role

Key Responsibilities

• Lead and execute the annual marketing strategy across all platforms, ensuring alignment with overarching business objectives and priorities.
• Develop integrated marketing campaigns to support ticket sales (season, group, individual), merchandise, events, and community initiatives.
• Ensure consistency in voice, style, and messaging across all marketing channels to maintain a cohesive brand presence.
• Oversee content strategy, including storytelling, digital marketing, video production, and design assets.
• Work closely with internal departments and external agencies to create compelling promotional materials.
• Supervise the production of media guides, posters, social campaigns, and signage.
• Manage and grow digital presence across website, email, and all major social media platforms.
• Leverage analytics to optimize campaigns and fan engagement.
• Launch innovative digital campaigns to build anticipation for the opening of CarMax Park.
• Plan, negotiate, and execute media buys across TV, radio, outdoor, print, and digital platforms.
• Collaborate with internal partners to market theme nights, giveaways, and community events.
• Support fan outreach and in-game entertainment promotions, ensuring marketing efforts amplify the in-park experience.
• Work with Corporate Partnerships team to deliver branded content, activation support, and sponsor integration into marketing efforts.
• Manage and mentor marketing staff, interns, and contractors.
• Coordinate with internal departments (Sales, Operations, Community Engagement, etc.) to align marketing with organizational initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Sports Management, or related field.
• Minimum 5-7 years of marketing experience, ideally in sports, entertainment, or live events.
• Proven success in managing marketing campaigns, brand strategy, and digital media.
• Strong understanding of marketing analytics, fan engagement metrics, and ROI reporting.
• Proficient in using creative design software, email marketing platforms, and customer relationship management (CRM) systems.
• Excellent communication and project management skills.
• Proven ability to lead, mentor, and inspire a high-performing marketing team.
• Creative thinker who thrives in a collaborative, fast-paced, and dynamic environment.
• Willingness to work evenings, weekends, and holidays as required.

Nice to Have

• Experience working in sports, entertainment, or live events industries.
• Knowledge of digital marketing tools and analytics platforms.
• Experience with media planning and buying across multiple platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Sports Management, or related field.
• Minimum 5-7 years of relevant marketing experience.

Benefits & Perks

• Not specified in the description.