Director of Marketing

About the Role

Key Responsibilities

• Develop the monthly marketing calendar and implement annual marketing strategies aligned with company goals for growth.
• Oversee and manage all marketing campaigns for lead generation, event promotion, and coaching program sales.
• Own Glover U's brand voice and visual identity, ensuring consistency across all platforms and marketing materials.
• Develop and manage the marketing budget, allocating resources effectively across channels.
• Lead and mentor a marketing team including content creators, graphic designers, and external vendors.
• Partner with Sales and Coaching teams to align marketing initiatives with revenue and growth goals.
• Maintain effective workflows and project management systems for campaigns and content delivery.
• Build and optimize email campaigns for coaching promotions, events, and ongoing nurture.
• Oversee organic and paid social media strategies on Facebook, Instagram, and emerging platforms.
• Manage Google Ads and paid social campaigns to maximize ROI.
• Drive subscriber and listener growth for YouTube and podcasts, optimizing discoverability.
• Use SMS campaigns to drive event attendance and lead conversion.
• Oversee ongoing Wix website updates, page launches, and performance optimization.
• Design print marketing materials such as brochures, flyers, tri-folds, workbooks, and postcards.
• Lead marketing strategy for four major in-person events annually and multiple smaller tour events.
• Develop event-specific branding, campaigns, promotional materials, and on-site marketing support.
• Travel four times per year for events and marketing activities.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years of marketing experience, including at least 3+ years in a marketing leadership role.
• Proven experience leading a marketing team and managing multiple marketing channels simultaneously.
• Strong digital marketing expertise including paid social, Google Ads, email marketing automation, SEO, and analytics.
• Portfolio showcasing creative campaigns, graphic design, and branding work.
• Experience marketing for live events or training/conference environments highly preferred.
• Excellent communication, leadership, and project management skills.
• Familiarity with real estate, coaching, or B2B service-based marketing is a plus.
• Ability to commute to Birmingham, MI, or relocate before starting work.

Nice to Have

• Experience marketing for live events or training/conference environments.

Qualifications

• Bachelor's degree (Required).
• Management experience: 3 years (Required).
• Marketing experience: 7 years (Required).
• Graphic Design experience: 3 years (Required).

Benefits & Perks

• Competitive salary and performance-based incentives.
• Opportunity to work alongside Jeff Glover and a leading real estate coaching brand.
• Hybrid or remote work flexibility with periodic travel.
• Collaborative, entrepreneurial, and growth-oriented company culture.