Director of Marketing

About the Role

Key Responsibilities

• Lead the planning, development, and execution of marketing strategies across all properties.
• Maintain consistency in marketing materials, website content, and brand messaging.
• Design, manage, and optimize community websites with a focus on user experience and SEO.
• Create and implement marketing campaigns that drive traffic and support leasing performance.
• Oversee company-wide social media channels including Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube.
• Identify trends, generate insights from analytics, and recommend improvements.
• Collaborate with Property Managers to develop effective marketing content and strategies.
• Create, post, and update community news, announcements, and website content as needed.
• Respond professionally to social media comments and inquiries to enhance engagement.
• Train, supervise, and evaluate marketing team performance.
• Consult and mentor on-site teams to improve marketing and leasing outcomes.
• Ensure compliance with Fair Housing, ADA, FCRA, and internal policies.
• Coordinate with support services like RealPage.
• Manage and track existing campaigns and monitor Internet Listing Service feeds.
• Assist in crisis communication and service interruption notices.
• Lead or support company-wide promotions and property initiatives.
• Work in a fast-paced environment with shifting priorities and deadlines.

Requirements

• Bachelor's degree in Marketing.
• Minimum of 5 years of multifamily property management marketing experience.
• Proficient in Microsoft Office Suite, Gmail, RealPage, Adobe Creative Suite (Photoshop, InDesign), LRO, Knock, Google Analytics, Google AdWords, and online reputation management tools.
• Strong digital, mobile, and social media aptitude.
• Ability to view small details on screens and printed materials.
• Strong interpersonal communication and leadership skills.
• Proactive, problem-solving approach.
• Ability to manage multiple marketing projects and deadlines simultaneously.
• Familiarity with digital marketing trends in the property management industry.
• Experience delivering presentations to executive leadership and leading strategy discussions.
• Ability to clearly communicate data-driven insights and marketing recommendations.
• In-office position with up to 15% travel for meetings, conferences, and property visits.
• Minimum of 40 hours per week.

Nice to Have

• CPM, CAM, RMP, or CMCA certifications.

Qualifications

• Bachelor's degree in Marketing.
• Minimum of 5 years of relevant experience.