Director of Marketing

About the Role

Key Responsibilities

• Own the marketing function end-to-end: brand, product marketing, demand generation, content, PR/communications, digital, events, and marketing operations.
• Define segment strategy (cultivators, processors, MSOs, brands), ICPs, positioning, pricing narratives, and launch plans across containers and Calyx Cure.
• Translate material science into outcomes (yield, terpene retention, QA pass rates). Own messaging, value proof, sales collateral, and competitive battlecards.
• Build multi-channel demand generation programs (site, SEO, paid, email, LinkedIn, webinars, field/events) that deliver SQLs and pipeline contribution with clear CAC targets.
• Establish brand voice and scientific credibility through case studies, white papers, data visualizations/ROI tools, and a disciplined LinkedIn/editorial cadence.
• Own website UX/CRO, gated assets, lead routing, and connect quoting and ERP/CRM systems for instant quotes.
• Implement marketing attribution, dashboards, lead scoring, lifecycle definitions, nurture, and SLAs with Sales.
• Secure earned media, awards, and speaking opportunities; coordinate crisis/competitor response with Legal; ensure claims are substantiated and FTC-safe.
• Plan high-ROI trade shows, pop-ups, and campaigns; create repeatable pre/during/post-show motions.
• Lead website roadmap including CRO tests, quote flow, analytics, and SEO health.
• Forecast and report on marketing pipeline and revenue contribution with disciplined attribution.
• Recruit, manage, and set standards for the marketing team; clarify strategy vs. execution roles.

Requirements

• 5-10+ years in B2B marketing, including 3-5+ years leading a team in manufacturing, packaging, or regulated CPG contexts.
• Demonstrated success in owning pipeline targets, reducing CAC, and improving sales velocity.
• Strong product marketing skills: positioning technical products, translating data into benefits.
• Hands-on experience with demand generation across SEO, paid search/social, email, field/events, and partner channels.
• Marketing operations literacy: attribution, lifecycle definitions, lead scoring, CRM/MA integration (e.g., HubSpot/Salesforce with NetSuite).
• Excellent writer/editor skills with a focus on clear, scientific, claims-safe communication.
• Experience working with Legal on claim substantiation and competitor comparisons.

Nice to Have

• Experience in cannabis, ag-tech, life sciences, or specialty materials.
• Familiarity with two-shot injection molding, flexible packaging, or child-resistant standards.
• Experience with ABM strategies for mid-market/enterprise accounts and MSOs.
• Building interactive ROI tools and data visualizations for sales enablement.

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing roles is required.

Benefits & Perks

• $125,000 base salary plus company profit sharing.
• Flexible Paid Time Off.
• Comprehensive benefits including Medical (with company-funded HRA), Dental, Vision, Short- and Long-Term Disability Insurance, Life Insurance, Headspace Care Mental Health support.
• 401(k).
• Monthly team meetings and frequent social events.