Director of Marketing

About the Role

Key Responsibilities

• Develop and implement a comprehensive marketing strategy focused on increasing brand awareness, customer acquisition, and retention for Kitchen Armor.
• Drive brand visibility through targeted campaigns leveraging digital and traditional media within the hospitality industry.
• Create data-driven customer acquisition strategies via paid search, social media, and partnerships, while developing retention programs to foster loyalty and repeat business.
• Collaborate with the product team to ensure strong product positioning and messaging that highlights Kitchen Armor's solutions for optimizing restaurant kitchen operations and efficiency.
• Spearhead Kitchen Armor's digital marketing strategy across all online channels, overseeing SEO, SEM, paid media campaigns, email marketing, and social media strategies.
• Leverage analytics and performance metrics to refine campaigns, optimize ROI, and identify growth opportunities across digital platforms.
• Drive the development and strategic positioning of Kitchen Armor as a leading provider of kitchen technology solutions for restaurants.
• Collaborate with the e-commerce team to improve online sales performance, optimize the customer journey, and boost conversion rates on Kitchenarmor.com.
• Build and scale the marketing team to support company growth, leading recruitment, training, and development of marketing professionals.
• Conduct market research to stay ahead of industry trends, competitor activities, and shifts in consumer behavior, particularly in restaurant and kitchen technology sectors.
• Work closely with the product development team to align marketing strategies with product launches and innovations.
• Track, analyze, and report on marketing campaign performance using key metrics, providing insights to optimize future efforts.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus).
• 5-8 years of experience in marketing, with a focus on e-commerce and brand management.
• Experience in the hospitality or retail industry is highly desirable.
• Proven track record of driving successful marketing strategies across digital channels.
• Strong understanding of SEO/SEM, social media, paid search advertising, email marketing, and analytics tools.
• Exceptional leadership skills with experience managing and developing teams.
• Strong communication skills with the ability to collaborate effectively with cross-functional teams.
• Data-driven and results-oriented mindset with a passion for marketing optimization.
• Experience with e-commerce platforms and technologies.
• Highly creative with a keen eye for design, messaging, and trends.

Nice to Have

• Experience in the hospitality or retail industry.
• MBA or advanced degree in a related field.

Benefits & Perks

• Competitive salary and benefits package, including health insurance, paid time off, and 401K.
• A supportive work environment that encourages professional growth and work-life balance.
• Opportunity to work with a passionate team dedicated to reshaping the hospitality industry.
• Culture of personal and professional growth, ownership, innovation, and excellence.