Director of Marketing

About the Role

Key Responsibilities

• Oversee and mentor the marketing team, including supervision of staff, daily workflow management, and performance development.
• Direct, create, review and approve all marketing and communications campaigns related to Hult programming to ensure brand alignment, creativity, and effectiveness.
• Participate in cross-departmental coordination with Programming, Community & Creative Learning, Ticketing and Operations teams to ensure consistent messaging and collaborative planning.
• Direct and execute comprehensive marketing and communications strategies for the Broadway in Eugene series, including campaign development, implementation, and performance tracking, in collaboration with Broadway partners.
• Manage relationships with external vendors, consultants, designers, and marketing partners to ensure timely and high-quality deliverables.
• Guide the team in executing content strategy and patron communications across all platforms, including community outreach.
• Represent the organization professionally in industry and marketing associations, building peer networks and staying informed on best practices.
• Oversee marketing budget planning and administration, ensuring fiscal responsibility and alignment with departmental goals.

Requirements

• Five years of professional marketing experience developing, implementing, and managing programs, projects, and/or personnel functions within a performing arts setting, including two years in a full supervisory role.
• Bachelor's degree from an accredited college or university with major coursework in Marketing, Communications or related field(s).
• Knowledge of current marketing theories, principles, and practices across digital, print, and outreach platforms.
• Experience with campaign development for performing arts or live entertainment audiences.
• Ability to lead, inspire, and mentor a marketing team while fostering individual growth and accountability.
• Strong communication skills, both written and verbal, with the ability to craft compelling narratives and present persuasively.
• Ability to manage multiple projects under tight deadlines and shifting priorities.

Nice to Have

• Experience with social media and content strategy tools and trends.
• Knowledge of media buying, promotions, and public relations for cultural events.
• Familiarity with CRM and email marketing platforms such as WordFly or Tessitura.
• Experience with analytics tools and marketing KPIs like Google Analytics and social media insights.
• Understanding of ticketing and box office dynamics related to marketing campaigns.

Qualifications

• Minimum of five years of professional marketing experience in a performing arts setting.
• At least two years in a supervisory role.
• Bachelor's degree in Marketing, Communications, or related field.

Benefits & Perks

• Robust and competitive benefits package.
• Participation in the City of Eugene's retirement program with contributions to PERS.
• Potential for continued work after retirement under HB 2296 provisions.
• Work schedule includes occasional weekends and evenings, with standard weekday hours.