Director of Marketing

About the Role

Key Responsibilities

• Proactively create and manage quarterly property marketing goals, integrated strategy, plans and calendars with a focus on expanding brand awareness and audience reach, driving community engagement and increasing room bookings
• Create and execute a strong content and organic/paid social media strategy, including an editorial calendar spanning property websites, social channels, advertising and email communications
• Curate an event marketing strategy mapped to quarterly goals, combining local programming and strategic brand partnerships focused on engagement to increase brand awareness and affinity within target audiences
• Cultivate relationships with potential partners that will have cultural value, create visibility in the market and acquire new audiences
• Write and negotiate agreements with partners, including barter agreements, effectively finding value and creating mutually beneficial results
• Work closely with F&B teams to drive traffic to the property's outlets through organic and paid channels
• Leverage data to optimize touch points throughout the customer journey, supporting guest acquisition and loyalty
• Work with digital agency partners on performance marketing strategies, budgets, briefs and creative
• Manage property briefs for the creation of both digital and physical marketing assets and collateral, work with the Atelier Creative team to ensure messaging is clear, effective and reflective of brand values
• Lead on-site production for large event activations, effectively communicate support needed and work with the events team to produce recurring programming and music
• Manage allotted marketing budget, in collaboration with the property DOSM
• Communicate quarterly marketing initiatives and programming calendar to Highgate Marketing and agencies partners in a timely manner for media support
• Work with the Highgate Marketing team to field media requests, on-property media tours and photo shoots
• Create and maintain a roster of people of influence, brand ambassadors and content creators, identify hosting opportunities based on quarterly goals
• Own monthly reporting on marketing plans, key campaigns and KPIs to leadership and broader organization
• Manage necessary website updates to ensure accuracy of information and create event pages for all programming initiatives

Requirements

• At least 3 to 5 years' experience in Marketing and Communications, with hospitality industry experience essential
• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
• Strong presentation and communications skills, proficiency with programs such as Photoshop, Adobe Illustrator, Premiere, After Effects, etc.
• Demonstrated ability to develop and maintain relationships with external and internal contacts (e.g., General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)
• Strong creative mind and ability to organize exclusive events
• Knowledge of social media marketing and content creation
• Ability to work proficiently and quickly in a high-pressure and fast-paced environment
• Exceptional attention to detail and follow-up skills
• Effective verbal and written communication skills with all levels of employees and guests
• Ability to multitask, prioritize departmental functions, and meet deadlines
• Maintain regular attendance and high standards of personal appearance and grooming
• Ability to understand and evaluate complex information and data from various sources
• Ability to maintain confidentiality of information
• Perform other duties as requested by management

Nice to Have

• Experience with performance marketing strategies, budgets, briefs and creative
• Experience in hospitality marketing and event organization

Qualifications

• Educational background is not explicitly specified

Benefits & Perks

• Not explicitly specified in the description