Director of Marketing

Architectural Fabrication

Fort Worth, TX

Full Time

Director

9 days ago

Job Description

About the Role

Architectural Fabrication (Arch-Fab) is a leading B2B manufacturer of aluminum shade and architectural products for the commercial construction industry. Our purpose is to create a place where people can thrive, starting with our own team members. We believe that by fostering an exceptional environment for our employees, we in turn help our customers, partners, and suppliers succeed. Our highly collaborative culture is built on values that identify ideal team players. This role supports our entire brand portfolio, including our primary turnkey business, Architectural Fabrication, and our growing distribution channel, Alumination Architectural Products.

Key Responsibilities

Develop and execute comprehensive marketing strategies for both the Architectural Fabrication and Alumination brands.
Lead, mentor, and provide clear direction to an outstanding team that is already in place.
Design and manage targeted marketing programs to increase the specification of our products among architects and design professionals.
Leverage industry platforms like SpecLink, Arcat, and others to generate measurable leads.
Oversee and optimize our digital presence (websites, social media) while building new capabilities.
Develop and execute a trade show and industry event strategy to support sales growth and brand awareness for Alumination AP.
Serve as a key partner to the sales division, equipping the technical team with collateral, presentations, and design-assist tools.
Establish and manage a marketing analytics framework, defining, tracking, and reporting on KPIs with dashboards.
Direct a diverse content strategy for multiple audiences, including technical case studies, dealer enablement kits, and product catalogs.

Requirements

Proven track record of success in a senior B2B marketing leadership role.
Demonstrated experience in architectural specification sales leadership or marketing.
Deep understanding of how to market and sell to architects, specifiers, and general contractors.
Experience managing marketing for multiple brands, business units, or channels with distinct go-to-market strategies.
Experience leading, mentoring, and developing a multi-disciplinary marketing team.
Proficiency with key technology platforms including Salesforce, SpecLink, Arcat, Google Analytics, WordPress, and Adobe Creative Suite.

Nice to Have

Experience with digital marketing and industry event planning.
Knowledge of the commercial construction industry and architectural specification process.

Qualifications

Experience in a senior B2B marketing leadership role.
Experience in architectural specification sales or marketing.

Working at Architectural Fabrication

Our highly collaborative culture is built on values that identify ideal team players. We are looking for someone who embodies our core values, including being reliable and accountable, proactive in learning, resilient and poised under pressure, a true team player, and driven to excel.

Apply Now