Director of Marketing

About the Role

Key Responsibilities

• Develops overarching marketing strategy including marketing plans and property email strategy to align with business priorities in consultation with General Managers.
• Oversees execution of all marketing initiatives, projects, and collateral production to ensure sales and marketing objectives are achieved and revenue opportunities are maximized.
• Cultivates partnership and active participation in demand generation strategy development.
• Reconciles marketing plan monthly with accruals and forecasts in conjunction with the Director of Finance.
• Leads repositioning efforts in partnership with Area Team, GM, and hotel executive team.
• Serves as the hotel(s) brand guardian and liaison, verifying all marketing reflects brand voice.
• Partners with Revenue Management to develop and execute promotional strategies.
• Supports group lead generation efforts.
• Manages internal and external partners to verify deliverables support hotel strategy.
• Develops and sets the annual digital marketing plan and overarching partnership strategies to maximize hotel revenue.
• Manages OTA strategy in collaboration with Revenue Management through monthly reviews.
• Monitors and provides recommendations for SEO and updates as needed.
• Creates and maintains content assets such as photoshoots for various channels.
• Maintains active engagement with Area Directors of Marketing to communicate recommendations and digital trends.
• Sets public relations strategy, manages PR agency or messaging, and measures campaign success.
• Manages direct reports, conducts performance appraisals, and handles employee onboarding and disciplinary actions.

Requirements

• 2-year degree from an accredited university in Business Administration, Sales, or related major, with 2 years' experience in Hospitality Sales, Spa Sales, or a comparable area, OR
• 4-year bachelor's degree in Business Administration, Sales, or related major, with 1 year experience in Hospitality Sales, Spa Sales, or a comparable area.
• Experience in developing and executing marketing strategies within a hospitality or luxury brand environment.
• Strong partnership and negotiation skills.
• Ability to analyze and articulate campaign performance and digital metrics.
• Leadership experience managing marketing teams and external partners.

Nice to Have

• Experience with digital marketing tools and SEO strategies.
• Experience managing public relations campaigns and agencies.
• Familiarity with hotel revenue management and OTA strategies.

Qualifications

• Educational qualifications as specified in requirements.
• Proven experience in hospitality marketing or related fields.

Benefits & Perks

• Salary range of $131,000 to $178,000 annually.
• Bonus program and comprehensive health care benefits.
• 401(k) plan with up to 5% company match.
• Employee stock purchase plan at 15% discount.
• Paid time off, sick leave, and travel discounts.
• Life insurance, group disability insurance, adoption assistance, paid parental leave.
• Health savings account, flexible spending accounts, tuition assistance, pre-tax commuter benefits.
• Additional incentives such as stock awards and deferred compensation plans.