Director of Marketing

About the Role

Key Responsibilities

• Develops key competitive and consumer trends analysis to identify meaningful business growth strategies
• Leverages multiple sources of data and analytics to identify opportunities for growth, brand relevancy, and guest engagement at a system and individual location level
• Oversees the strategic planning process and development of marketing campaigns and programs with the support of the graphic design team
• Establishes overall channel content marketing strategy for the brands as well as individual locations
• Develops new marketing campaign opportunities and ideas utilizing existing and new channels to extend customer reach and market penetration
• Focuses efforts on emerging marketing tactics (digital marketing, social media, automation) to optimize marketing spend and grow sales
• Facilitates and leads strategy and planning meetings with operations and company leadership
• Comprehensively measures and reports against plan outcomes
• Maintains a relentless attention to sales results and metrics to continually rebalance campaigns for maximum investment
• Identifies and leverages key outside parties to enhance marketing effectiveness and makes recommendations to improve sales or processes
• Creates and maintains a successful brand and image that attracts customers
• Develops brand guidelines and communicates them cross-functionally and across business lines
• Manages creative team in creating new brand assets and maintaining consistent branding guidelines

Requirements

• Bachelor's Degree in Marketing or related discipline required, Master's degree preferred
• 7 - 10 years marketing experience
• Multi-unit experience required; 200+ location management experience preferred
• Experience with traditional advertising (print, TV, radio) and digital advertising (web, social, email) strategy and execution
• Demonstrated copywriting and editing experience for various media and audiences
• Proficiency in MS Office suite and Google Suite
• Experience with content management systems like Magento, Wordpress, Webflow or equivalent
• Basic HTML/CSS experience a plus
• Experience with Tableau, Google Analytics, and SQL a plus
• Prior experience with healthcare and/or real estate industries required
• Ability to effectively present information and respond to questions from managers, customers, vendors, and leadership
• Strong organizational skills and analytical thinking
• Up-to-date with latest marketing trends and measurement practices
• Preferred experience with both B2C and B2B marketing strategies
• Strong attention to detail and flexibility to work in a fast-paced environment

Nice to Have

• Experience with content management systems like Magento, Wordpress, Webflow or equivalent
• Basic HTML/CSS experience
• Experience with Tableau, Google Analytics, and SQL
• Prior marketing agency experience

Qualifications

• Bachelor's Degree in Marketing or related discipline
• Master's degree (preferred)