Director of Marketing

About the Role

Key Responsibilities

• Create, implement and deliver on demand generation strategies for InfoTrust products and solutions
• Nurture MQLs through the lead funnel to SQL/opportunity creation stage
• Work with established brand standards and ensure consistency across all digital (and sometimes print) applications
• Lead team of specialized marketing FTEs and contractors to produce cohesive marketing content and campaigns
• Manage marketing department as an internal "agency" in service of other departments, supporting functions like sales, talent acquisition, operations, finance, and client delivery
• Work closely with sales team members to ensure they have the materials needed to pitch and close prospects (sales enablement, i.e., professional/standardized product pitch decks, case studies, one-sheeters, etc.)
• Manage company social media profiles
• Build and manage company websites (infotrust.com, taginspector.com, ga4scorecard.com) and blog
• Lead and manage marketing vendors (video, web/dev, printers)
• Partner with company leadership to establish marketing department objectives and KPIs on a quarterly basis
• Handle all PR-type requests and proactively pitch to events and publications as subject-matter experts

Requirements

• Experience in digital B2B marketing, preferably in SaaS or marketing technology
• Strong content marketing skills and understanding of how to scale content that converts
• Experience building and managing partner marketing programs with platforms like Google and agencies
• Highly data-driven with the ability to use metrics to make informed decisions and demonstrate ROI
• Familiarity with the Google Marketing Platform and ability to review marketing content with technical accuracy
• Understanding of enterprise B2B buyer journeys and sales cycles
• Experience in managing teams and cross-functional collaboration
• Proficiency with project management tools like Atlassian/Jira
• Authorized to work in the United States

Nice to Have

• Google certification
• Experience with Looker Studio (or similar BI tools)
• Experience managing marketing for both product and services lines

Qualifications

• No specific formal educational qualifications specified

Benefits & Perks

• Health, vision, and dental insurance with employer-sponsored premiums
• Unlimited paid time off
• Generous parental leave program
• 401(k) plan with company match
• Tuition reimbursement
• Flexible work options including remote, hybrid, or office in Cincinnati