Director of Marketing

NimbleRx

Redwood City, CA

Full Time

Director

11 days ago

Job Description

About the Role

Nimble is a healthtech company on a mission to simplify access, understanding and management of healthcare. We are starting by building the largest, most loved pharmacy business in the world. We are a fast-growing, technology-first startup driven by perfecting the patient and pharmacist experience. Nimble fosters a culture of collaboration, open communication and deliberate action that allows us to face today's most exciting challenges head-on and grow incredibly quickly.

Key Responsibilities

Lead, mentor, and develop a high-performing team of product marketing professionals
Plan, execute, and measure the success of omnichannel marketing campaigns
Lead the development of go-to-market plans for new product launches and key product updates
Develop and refine product positioning and messaging that resonates with our target audiences, ensuring the product story is clear, compelling, and consistent across all channels
Partner with product, sales, success, research, and other marketing teams to align product messaging, drive adoption, and ensure seamless product experiences for customers
Advocate for customer needs in product development and marketing initiatives
Deeply understand the personas for the outbound sales use cases and oversee the creation of sales enablement materials, whitepapers, case studies, blog posts, webinars, and other content that communicates the value of our products
Conduct in-depth market research and leverage insights to differentiate our products and continuously improve our positioning
Use data and feedback to continuously optimize campaigns and messaging for maximum impact

Requirements

5+ years of experience managing a marketing team, leading and scaling product marketing
8-10+ years of experience in product marketing, preferably within the SaaS or health tech industry
Bachelor's degree in marketing, business, or a related field
Solid understanding of B2B and/or B2B2C markets, with the ability to translate complex product features into meaningful customer benefits
Excellent communication, storytelling, and content development skills
Strong analytical skills and experience using data to drive decision-making and optimize marketing campaigns
Effective cross-functional collaboration - great at working across many teams
Bias toward action, strong ability to get things done and move things forward

Nice to Have

Experience within the SaaS or health tech industry
Experience in product marketing for B2B or B2B2C markets

Qualifications

Bachelor's degree in marketing, business, or a related field

Benefits & Perks

Medical / Dental / Vision / 401K package that fits your needs
Generous Vacation Policy - 15 days of paid vacation in the first year, then increases to 20 days after one year
11 Paid Holidays
Work out of our HQ in beautiful downtown Redwood City
Compassionate and driven colleagues in a collaborative, high-impact environment
Direct access to executives and a transparent company culture
Rare opportunity to change an industry and lives of millions
We are reinventing healthcare / pharmacy - your (grand)parents and your (grand)children will understand and appreciate what you do

Working at NimbleRx

Nimble fosters a culture of collaboration, open communication and deliberate action that allows us to face today's most exciting challenges head-on and grow incredibly quickly. We are dedicated to putting patients first and improving pharmacies across America. Nimble is building a diverse and inclusive work environment where we learn from each other and prides itself on being an equal opportunity employer welcoming people of diverse backgrounds, abilities and perspectives.

Apply Now