Director of Marketing

About the Role

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with JGM's growth goals and vision to reach $200M+ revenue.
• Ensure JGM is positioned as the industry leader in safety, speed, quality, and effectiveness across all communication channels.
• Translate JGM's mission, values, and client successes into compelling brand narratives.
• Develop, manage, and report on the annual marketing budget, ensuring efficient allocation of resources across campaigns, events, technology, and external partners.
• Craft and maintain a consistent brand identity that differentiates JGM in industrial construction and fabrication markets.
• Develop a “JGM Story Playbook” for internal and external messaging, ensuring all teammates and materials communicate a unified message.
• Oversee brand guidelines and ensure consistency across proposals, presentations, videos, website, and collateral.
• Expand efforts into employer branding to attract and retain top talent.
• Lead the planning and execution of digital marketing, social media, website, email campaigns, events, and PR efforts.
• Collaborate with Business Development to create targeted campaigns that generate qualified leads in priority markets.
• Support internal communications efforts, including employee engagement campaigns, leadership videos, newsletters, and recognition programs.
• Oversee JGM-hosted events, ensuring high-impact delivery.
• Partner with Preconstruction and Business Development to support major pursuits and proposals with visuals, narratives, and differentiators.
• Direct the creation of case studies, thought leadership, safety/quality stories, and project highlights.
• Manage photo, video, and digital asset libraries to support proposals, marketing, and recruiting.
• Oversee press releases, industry publications, and awards submissions to elevate JGM's profile.
• Manage and mentor the Marketing Coordinator and build relationships with external agencies and media partners.
• Develop and manage an annual marketing budget and establish KPIs such as lead generation, brand awareness, website traffic, and employee engagement.
• Report regularly to executive leadership on marketing effectiveness and ROI, and optimize campaigns based on data.

Requirements

• Bachelor's degree in Marketing, Communications, or related field (MBA preferred).
• 7-10 years of progressive marketing experience, ideally in construction, industrial services, or B2B sectors.
• Strong experience in brand management, digital marketing, and content strategy.
• Expertise and/or familiarity with AI marketing tools such as Canva, Captions.ai, SEM Rush, quso.ai, Chat GBT prompts and frameworks, Google Vo 3, HeyGen etc.
• Proven success leading marketing teams and developing high-performing talent.
• Excellent communication, writing, and storytelling skills.
• Data-driven mindset with ability to measure, analyze, and adjust strategies.
• Ability to thrive in a fast-paced, entrepreneurial, and growth-oriented environment.
• Demonstrated success producing market intelligence and competitive analysis reports for executive leadership.

Nice to Have

• Experience in industrial construction or fabrication sectors.
• Knowledge of the metals, mining, pulp, and paper industries.
• Experience with campaign performance analytics and ROI measurement.

Benefits & Perks

• Participate in the company's yearly performance bonus program.
• Medical, Vision & Dental insurance.
• Paid Time Off & Holidays.
• 401(k) plan with matching.
• Life Insurance.
• Short/Long-Term Disability coverage.
• Employee Assistance Program.
• Generous Referral Program.
• Training and Further Education opportunities.