Director of Marketing

About the Role

Key Responsibilities

• Develop and lead Revant's holistic growth marketing strategy across brand, performance, lifecycle, and retention, ensuring alignment with company goals and consumer trends.
• Create and manage the marketing budget to maximize efficiency, traffic generation, and ROI across channels and campaigns.
• Establish and communicate clear KPIs across all marketing initiatives that guide team success, inform strategic decisions, and continuously optimize team efforts.
• Recruit, develop, and lead a high-performing team across brand, performance, and content functions—setting clear goals, roles, and development paths.
• Oversee external agency partnerships to optimize performance and ensure alignment with budget.
• Lead development of annual revenue forecasts and projections for new product launches.
• Own brand positioning and messaging, acting as the steward of Revant's voice, tone, and visual identity across all customer touchpoints.
• Translate customer and market research into actionable insights, internalizing target personas to guide messaging, creative, and campaign decisions.
• Provide strategic oversight and direction for content initiatives, partnering closely with the Content & Social Media Manager and external creators.
• Lead go-to-market planning for product launches and seasonal campaigns, partnering cross-functionally with Product, Ecommerce, Creative, and CX teams.
• Oversee full-funnel execution across paid, owned, and earned channels—including email, content, social, influencer, PR, and affiliate.
• Shape and maintain the promotional calendar, ensuring strategic timing, cohesive messaging, and seamless execution.
• Drive customer loyalty and retention through collaboration with Lifecycle and CX partners, leveraging data to increase lifetime value.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; or equivalent experience.
• 10+ years of progressive marketing experience, ideally in DTC and ecommerce.
• Proven success leading awareness driving initiatives across paid, organic, influencer, and content driven channels.
• Demonstrated ability to lead and scale high-performing teams.
• Familiarity with brand development, customer segmentation, and retention strategies.
• Track record of launching new products and scaling omni-channel campaigns.
• Experience working cross-functionally with Product, Ecommerce, and Customer Experience.
• Strong background in agency/vendor management and contract negotiation.
• Experience in budgeting, forecasting, and marketing spend optimization.
• Demonstrated success in customer acquisition and retention with measurable impact.
• Proficiency in GA4, Excel, and other data visualization and analytics tools.
• Skilled in attribution modeling and media mix optimization.
• Excellent budget management and resource planning capabilities.
• Strong leadership and coaching skills, with ability to build trust and accountability.
• High-level project management, organization, and prioritization skills.
• Strong communicator with executive presence and ability to influence across levels.
• Analytical and creative thinker, with the ability to drive both performance and brand growth.

Nice to Have

• Experience in brand positioning, creative direction, and content strategy.

Benefits & Perks

• Base salary range of $125,000 - $135,000 per year (dependent upon experience).
• Eligible for the company bonus program.
• Health, dental and vision benefits (premiums covered by Revant at 80% for employees and 30% for Dependents).
• 401k with 4% company matching.
• 3 weeks Paid Time Off per year.
• Monthly parking pass or monthly TriMet pass reimbursement.
• Onsite bike storage.
• 10 company paid holidays per year.
• 16 hours of volunteer time off per year.
• $500 charitable donation match.