Director of Marketing

About the Role

Key Responsibilities

• Develop, design, and implement all marketing activities for BSC, including pass sales and single ticket campaigns to build upon BSC's current pass holders and ticket buyer base.
• Project revenue and expenses, monitor and efficiently allocate the marketing budget, making judgments about resource allocation to achieve sales goals.
• Hire, supervise, and motivate a team of marketing and communications individuals and agencies, ensuring their continuous development.
• Evaluate and revise BSC's marketing and outreach strategies to remain strategically opportunistic.
• Execute BSC's outreach strategy to create, build, and reach new audiences.
• Promote BSC's work on a local and national level.
• Design, implement, and oversee group sales and telemarketing campaigns, including lead generation, direct marketing promotions, market research, and goal setting.
• Supervise the implementation of all web, electronic, and print projects, providing creative direction and final approval.
• Provide creative direction for all marketing collateral and advertising campaigns.
• Develop and implement marketing, promotional, and grassroots strategies to enhance awareness and achieve sales goals.
• Collaborate with internal departments, especially Artistic, Development, and Education, to maximize content creation and campaign input.
• Oversee box office policies and procedures.

Requirements

• Ability to develop and implement comprehensive marketing strategies.
• Experience in managing budgets and allocating resources effectively.
• Leadership skills to hire, supervise, and motivate a team.
• Strong project management and organizational skills.
• Creative direction and campaign development experience.
• Excellent collaboration and communication skills.
• Strategic thinking with the ability to execute tactically.

Benefits & Perks

• Starting salary of $87,000
• Full benefits package