Director of Marketing

About the Role

Key Responsibilities

• Develop and lead a multi-year marketing roadmap aligned with company growth goals, brand evolution, and competitive positioning.
• Translate evolving consumer trends and competitive insights into visionary marketing strategies that position Port City Java as a category leader.
• Protect and evolve the Port City Java brand identity across all platforms and physical touchpoints.
• Lead the creation of the annual marketing plan, including major campaigns, seasonal focuses, and brand initiatives.
• Conduct market and trend research to drive innovation in food and beverage offerings in alignment with brand identity and guest expectations.
• Partner with operations to support new menu item rollouts from ideation to launch.
• Oversee the development of promotional materials, in-store signage, digital assets, packaging updates, and training support.
• Drive strategy and execution for all digital channels including website, social media, loyalty app, email, SMS, and paid media.
• Innovate and adapt social media strategy to emerging platforms and content formats, leveraging user-generated content and real-time engagement metrics.
• Cultivate strategic community relationships and local partnerships that reflect PCJ's values and hometown pride.
• Develop feedback mechanisms to measure impact of community initiatives and incorporate insights into future programming.
• Build grassroots marketing strategies that empower cafés to activate in their local markets through cause marketing, events, and guest experiences.
• Lead and mentor a small marketing team responsible for design, digital, and communications, and manage third-party vendors and partners.
• Build and manage the marketing budget, analyze campaign results, and present quarterly reports on brand health and growth opportunities.

Requirements

• 5-7+ years in a senior marketing leadership role, preferably in foodservice, hospitality, or multi-unit retail.
• Minimum of 3 years of direct team management experience with a track record of leading a high-performing marketing team and cross-functional collaboration.
• Bachelor's degree in Marketing, Business, Communications or related field preferred.
• Proven success in brand management, digital marketing, and campaign execution.
• Strong creative eye combined with data-driven decision-making.
• Experience collaborating on menu strategy, packaging, or product marketing.
• Excellent project management, team leadership, and vendor oversight skills.
• Deep understanding of social media trends, loyalty platforms, and local marketing tactics.
• Passion for coffee, food culture, and community-driven storytelling.

Nice to Have

• Experience in foodservice, hospitality, or multi-unit retail environments.
• Knowledge of emerging social media platforms like TikTok, reels, stories.
• Experience with loyalty programs and local marketing tactics.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field (preferred).

Benefits & Perks

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Relocation assistance
• Retirement plan
• Vision insurance