Director of Marketing

About the Role

Key Responsibilities

• Help shape and unify how the company presents itself to the market through brand strategy and messaging.
• Create a message that reflects the company's history and future direction.
• Clarify how offerings connect to customer needs and interests.
• Lead development and optimization of websites and content strategy.
• Strengthen presence on social media and other digital channels.
• Develop digital materials to increase visibility and customer engagement.
• Track and analyze digital marketing performance to provide insights.
• Build consistent, on-brand sales tools and collateral.
• Support the sales team with templates, messaging, and customer-facing materials.
• Improve and align planning and messaging for tradeshow and event marketing.
• Support pre-show, onsite, and post-show strategies and materials.
• Develop a marketing roadmap aligned with business priorities.
• Coordinate with internal stakeholders and external partners.
• Drive consistency, clarity, and follow-through across marketing initiatives.
• Work closely with sales, leadership, and vendor partners to amplify impact and bring a marketing perspective to cross-functional conversations.

Requirements

• 7+ years of hands-on marketing experience, including brand, digital, and content strategy.
• Proven ability to plan and execute campaigns that drive awareness, engagement, and leads.
• Proficiency with CRM and marketing automation platforms.
• Strong writing and content development skills across formats (web, email, print, etc.).
• Ability to create and edit visual and video content.
• Experience supporting tradeshows or events from a marketing perspective.
• Experience with eCommerce strategy or execution is a plus.

Nice to Have

• Experience supporting tradeshows or events from a marketing perspective.
• Experience with eCommerce strategy or execution.

Qualifications

• 7+ years of marketing experience.

Benefits & Perks

• Become an employee-owner and earn shares every year.
• Competitive compensation.
• 401(k) with company match.
• Medical, dental, vision, life, and disability insurance.
• Paid vacation and paid holidays.
• Supportive and collaborative team environment.
• A chance to make your mark and grow alongside an evolving business.