Director of Marketing

About the Role

Key Responsibilities

• Develop and execute an annual marketing plan aligned with the company's strategic goals and growth objectives.
• Conduct market research and competitive analysis to identify opportunities, trends, and challenges within the workers' compensation insurance landscape.
• Define target audiences and develop tailored messaging and campaigns to effectively reach them.
• Collaborate closely with client relations, sales, underwriting, claims, and product development teams to ensure marketing initiatives support overall business objectives.
• Develop and implement strategies to increase market share, create brand awareness, and enhance customer relationships in collaboration with business teams and client relations.
• Monitor and analyze the effectiveness of marketing campaigns, track results, and conduct post-campaign ROI analysis and reporting.
• Oversee development, production, and distribution of all marketing materials, including online content, publications, customer documents, and materials.
• Manage website content changes, requests, and all related website projects, ensuring the site is up-to-date, user-friendly, and optimized for lead conversion.
• Implement and manage marketing automation platforms and CRM integration to streamline leads and tracking.
• Work collaboratively with business leadership to communicate vision, strategy, image, and brand message across all levels of the organization and external stakeholders.
• Advise senior management on various marketing strategies including media and external communications content.
• Foster a work environment that balances collaboration, innovation, performance, and careful stewardship of resources and relationships.

Requirements

• Bachelor's degree in marketing, communications, or relevant field.
• Minimum of 7 years of executive-level experience in customer/client relations, marketing, and/or public relations.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Strong organizational and project management skills with the ability to manage projects from inception to go-live.
• Ability to work independently and as part of a collaborative team.
• Excellent leadership and supervisory experience.
• Significant writing and editing experience, with an excellent grasp of grammar and content creation for websites.

Nice to Have

• Be current in market and industry trends, competitive analysis, marketing, communications, and business development analytics.
• Collaborative, creative thinker, and ability to work across multidisciplinary teams.
• Progressive marketing experience in the financial services or insurance industry.
• Knowledge of the insurance industry and emergent trends in workers' compensation and disability coverage.
• Experience in customer service and customer-centered approaches to written and digital marketing communication.
• Ability to convert technical jargon into plain language for external customers.

Qualifications

• Bachelor's degree in marketing, communications or relevant field.
• Minimum of 7 years of executive-level experience in customer/client relations, marketing, and/or public relations.

Benefits & Perks

• Competitive Compensation
• Open and Supportive Team-Based Environment
• Plentiful Vacation, Personal, and Sick Leave Accruals
• Paid State and Federal Holidays
• Full Medical, Vision, and Dental
• Retirement Options
• Public Student Loan Forgiveness (PSLF)
• Possibility of Telecommuting