Director of Marketing

About the Role

Key Responsibilities

• Develops and administers overall marketing plan.
• Performs project-specific and market research to support proposals and strategic planning.
• Monitors, tracks, and coordinates responses to major public Requests for Qualifications (RFQ's) and Requests for Proposals (RFP's).
• Oversees the design and preparation of marketing collateral, publicity materials, and associated documents to improve the marketing of the company and its services.
• Coordinates and prepares materials for client presentations and interviews, in accordance with company branding.
• Maintains photographs of ongoing project progress and finished product.
• Manages promotional product inventory in conjunction with the Executive Assistant.
• Maintains regular contact with all company departments to stay informed on service developments.
• Attends networking events and professional association meetings for business development.
• Conducts client satisfaction surveys and identifies areas for service improvement.
• Maintains awareness of developments in marketing and research to ensure competitive positioning.
• Provides expertise on business development strategies and market trends.
• Manages the Client Appreciation Program and facilitates internal marketing meetings.
• Maintains and updates the marketing database, GCW website, and social media channels with a content calendar and strategy, including leading recurring meetings with the Social Media Committee.

Requirements

• Bachelor's degree or equivalent experience in marketing or communications preferred.
• Minimum seven (7) years of experience.
• Knowledge of marketing tools, CRM systems, and social media platforms.
• Excellent writing, editing, and presentation skills, particularly in translating technical content for targeted messaging.
• Ability to balance multiple deadlines across proposals, campaigns, and marketing initiatives.
• Understanding of the civil engineering and professional services industry, including qualifications-based selection (QBS) and client development practices.
• Familiarity with SOQ/RFP/RFQ responses, teaming strategies, and coordination with technical staff.
• Valid driver's license.

Nice to Have

• Experience with conference planning, sponsorships, and speaking engagements relevant to the A/E/C industry.
• Experience managing the proposal lifecycle, including content creation, layout, compliance, and deadlines.

Qualifications

• Bachelor's degree or equivalent experience in marketing or communications
• Minimum seven (7) years of experience
• Valid driver's license

Benefits & Perks

• Health savings account
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) and 401(k) matching
• Flexible spending account
• Paid time off
• Employee assistance program
• Employee discount
• Flexible schedule