Director of Marketing

About the Role

Key Responsibilities

• Co-develop and implement the office-wide marketing and media relations plan
• Deliver marketing education and training through workshops and webinars
• Provide graphic design and content development support for internal and external use
• Maintain the Network Office website and social media presence for the Managing Partner
• Drive gifting initiatives for career advisors (e.g., birthdays, anniversaries)
• Monitor marketing budget and facilitate reimbursements with Home Office partners
• Ensure marketing compliance and educate advisors accordingly
• Oversee the NM Digital Leads Program and support lead conversion strategies
• Collaborate with Home Office on Private Client Group and other marketing initiatives
• Develop and update all internal presentation materials for office-wide meetings
• Lead the Marketing Engagement Program (MEP) and Marketing Mentorship Program (MMP)
• Offer tailored coaching and consulting to advisors and their teams
• Provide hands-on services including event logistics, advertising, collateral, ghostwriting, and vendor coordination
• Support advisor-led client experience events to boost retention and referrals
• Manage advisor websites and execute ongoing content updates through CMS
• Plan, execute, and optimize advisor social media strategies to strengthen online presence and audience engagement
• Build and promote the Northwestern Mutual brand across Kansas and Missouri
• Maintain consistency with national branding while creating local impact
• Manage accolades, media pitches, and brand storytelling to increase visibility
• Create and update marketing materials including brochures, newsletters, and videos
• Ghostwrite articles and social content for advisor amplification
• Partner with recruiting to develop branded career opportunity materials
• Liaise with Home Office on PR initiatives for advisors and the Network Office

Requirements

• Experience in marketing, preferably in financial services or related fields
• Ability to develop and implement marketing strategies and plans
• Strong communication and content creation skills
• Experience managing social media and digital marketing platforms
• Ability to coordinate events and manage vendor relationships
• Knowledge of marketing compliance and branding standards
• Proficiency with website content management systems (CMS)
• Strong organizational and project management skills

Qualifications

• No specific educational qualifications specified in the description

Benefits & Perks

• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance