Director of Marketing

About the Role

Key Responsibilities

• Own the end-to-end demand generation strategy with accountability for pipeline creation, conversion, and contribution to revenue goals.
• Act as both strategist and practitioner—executing high-impact campaigns while leading a team of senior marketers.
• Partner with marketing, sales, RevOps, and Product to define lead scoring, funnel metrics, and campaign performance KPIs.
• Design and implement a scalable project management framework for cross-functional campaign creation and execution.
• Set performance metrics, track KPIs, and continuously optimize programs for conversion and ROI.
• Champion creative applications of AI across content, campaigns, and operations to unlock new ideas, accelerate iteration, and increase impact.
• Inspire and energize the team by fostering a culture of experimentation, curiosity, continuous learning, and data-informed decision-making.
• Ensure brand consistency and clear messaging across all marketing channels and customer touchpoints.

Requirements

• 7+ years of experience in B2B SaaS marketing, with 4+ years in a team leadership role.
• Proven success in driving pipeline through integrated demand generation programs across digital, ABM, content, and events.
• Skilled at leading experienced individual contributors by setting clear priorities, enabling ownership, and aligning execution to business outcomes.
• Deep understanding of funnel metrics and marketing's role in driving revenue (SALs, CAC, payback, pipeline coverage).
• Recent hands-on experience implementing or optimizing project management workflows (Asana, Monday.com, Jira, etc.) to drive productivity and enhance workflow.
• Ability to think strategically and execute tactically in a fast-paced environment.
• Passion for applying AI and emerging technologies in inventive, business-relevant ways, and the ability to guide and inspire a team through change and innovation.
• Strong communication and collaboration skills, with a track record of partnering with stakeholders and management.
• Creative mindset with a bias for action and a passion for innovating through new tools and technologies like Marketo, Salesforce, WordPress, Clay, Make.com, and BI platforms.

Nice to Have

• Experience with tools such as Marketo, Salesforce, Wordpress, Clay, Make.com, and BI platforms.
• Experience in a fast-paced, innovative environment with emerging technologies.

Qualifications

• 7+ years of experience in B2B SaaS marketing.
• 4+ years in a team leadership role.
• Proven success in demand generation programs.
• Hands-on experience with project management workflows (e.g., Jira, Asana, Monday.com).

Benefits & Perks

• Competitive salary and benefits, including medical, dental, vision, 401k match, and responsible Paid Time Off.
• A flexible, remote-first culture with an allowance to support your remote work setup.
• A high-end laptop focused on a fast local dev cycle and developer throughput.
• Share in our success with the opportunity to earn equity.
• Parental leave to support time with your family.
• Sustainable 1:1s focused on employee growth and career development.
• In-person Encamp Summits to share wins and build community.