Director of Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with company growth goals.
• Build, mentor, and scale the marketing team.
• Manage the annual marketing budget, ensuring ROI on all campaigns.
• Manage relationships with external agencies, freelancers, and contractors to expand capabilities and execute specialized projects.
• Develop marketing strategies that generate qualified leads and support sales growth.
• Align marketing initiatives with revenue goals by partnering closely with sales leadership.
• Track, analyze, and report on the impact of marketing campaigns on pipeline and revenue.
• Optimize demand generation programs across digital, events, and partner channels to maximize ROI.
• Support new product launches with integrated campaigns that drive adoption and sales.
• Strengthen brand identity and ensure consistent messaging across all touchpoints.
• Oversee development of creative assets, content, and campaigns.
• Drive traffic, leads, and conversions through SEO, paid media, email marketing, and social platforms.
• Manage website strategy, content, and performance.
• Collaborate with sales to generate qualified leads and create sales enablement tools.
• Oversee trade shows, conferences, and sponsored events.
• Build relationships with key partners and industry associations.

Requirements

• 7+ years of marketing experience, with at least 3 years in a leadership role.
• Proven ability to develop strategies that directly drive revenue growth.
• Strong experience in digital marketing (SEO, SEM, paid social, content strategy).
• Proficiency in analytics tools such as Google Analytics and HubSpot.
• Excellent verbal and written communication skills.
• Organizational skills to manage multiple tasks and deliverables simultaneously.
• Experience working with diverse teams and individuals.
• Resilience and adaptability to new challenges and learning new skills.
• Experience in B2B marketing, digital marketing, and multichannel strategies.
• Proficiency in Adobe Creative Suite and WordPress.
• Basic knowledge of HTML for web editing.
• Experience with marketing automation tools and performance analytics.
• Strong leadership and team management abilities.

Nice to Have

• Experience with Google AdWords and email marketing strategies.
• Demonstrated success in marketing roles with a focus on integrated campaigns.
• Experience supporting product launches.
• Knowledge of industry-specific safety and security markets.

Qualifications

• Experience managing marketing teams and developing strategies that support revenue growth.
• Proficiency in digital marketing tools and analytics.
• Strong leadership and communication skills.

Benefits & Perks

• Unlimited PTO structure
• Spot bonuses
• Eight (8) paid holidays per year
• 75% employee health insurance coverage (Blue Cross/Blue Shield)
• 100% employee dental and vision insurance coverage
• Short & Long Term Disability Coverage
• 401K matching of employee contribution up to 4% of base salary