Director of Marketing

About the Role

Key Responsibilities

• Create and implement association-wide membership and marketing campaigns.
• Generate and monitor the annual marketing budget and media plan.
• Manage all social media, website, and digital communications.
• Serve as the public relations contact for mass communications and press releases.
• Assist with membership and marketing-related expos and events.
• Coordinate printing and media vendor relationships.
• Communicate with Branch Executives at each family center.
• Take personal responsibility for creating, building, and enhancing relationships throughout the YMCA.
• Provide excellent customer service and positive communication to members, participants, guests, volunteers, and employees.
• Model and encourage YMCA character values (Respect, Responsibility, Honesty, Caring, Inclusion).
• Support the annual campaign and other special events when possible.
• Remain familiar with risk management procedures, including safety standards, emergency procedures, and certifications.

Requirements

• Minimum age of 21 years.
• Bachelor's Degree in a related field.
• Experience working in a related field.
• Strong written and verbal communication skills.
• Ability to work in a highly flexible and rapidly changing environment.
• Ability to think, analyze, organize, and articulate ideas and strategies independently.
• Understanding of the purpose and mission of the YMCA and ability to relate them to others.
• Self-directed, innovative, and creative mindset.
• Ability to relate effectively to diverse groups of people from all social and economic segments.
• Knowledge of social media, website management, and digital communications.
• Ability to develop and manage budgets.

Nice to Have

• Experience with media and print vendor relationships.
• Experience in public relations and community outreach.
• Experience in campaign creation and management.

Qualifications

• Bachelor's Degree in a related field.

Benefits & Perks

• Full-time position with a salary range of $50,000.00 - $60,000.00 per year.
• In-person work location.