Director of Marketing

About the Role

Key Responsibilities

• Exhibits a friendly, helpful and courteous manner when dealing with guests and fellow associates, providing exceptional guest service.
• Communicate in a pleasant, friendly and professional manner at all times.
• Responsible for consistently improving the guest experience at the Akwesasne Mohawk Casino Resort.
• Develop, implement and maintain a targeted casino customer base, establishing strategies and production standards for the accomplishment of objectives.
• Ensure performance and profit objectives for short and long-term goals are met.
• Prepare and execute all special/promotional events and determine the targeted database selection for events.
• Review analysis and identify promotions/events scheduled for the casino customer base to ensure targeted markets are maintained.
• Coordinate with Player Development for effective database marketing such as direct mail pieces, player tracking and slot club promotions.
• Oversees Player Development area to coordinate and implement player programs.
• Maintain tiered player's club.
• Direct and monitor all marketing analysis for accuracy and report pertinent information to the General Manager.
• Work with all departments to promote the Akwesasne Mohawk Casino Resort.
• Develop and coordinate programs to attract mid to high limit players and host such guests to ensure guest satisfaction and repeat visits.
• Develop and maintain a player base tracking system for marketing purposes.
• Analyze customer database for demographics, spend, revenue, profitability, frequency, recency, past dues, in-actives, and make recommendations to increase visitations and spend.
• Quantify expenditures with pro-formas and compare to actual results.
• Analyze customer data and make recommendations for direct mail campaigns, ensuring tier levels receive correct offer incentives.
• Respond to complaints from customers, regulatory agencies, or members of the business community.
• Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
• Oversee and manage the Advertising Manager, Digital Media Coordinator, Direct Mail Specialist, Graphic Designers, Database Manager/Analyst, and Player Development Department.
• Attend all necessary meetings and adapt duties as needed.
• Resolve conflicts and facilitate changes in the marketing group to ensure objectives are met.
• Ensure compliance with regulatory, departmental, and company policies.
• Perform other duties as assigned by the General Manager.

Requirements

• Bachelor's Degree in Marketing, Business, Hospitality Management or related field.
• Ten years' experience in the gaming industry with a minimum of five years in marketing management on a director/manager level.
• Excellent communication skills, both written and verbal.
• Ability to write routine correspondence and speak effectively to the public, employees, and customers.
• Ability to resolve problems/conflicts in a diplomatic and tactful manner.
• Strong computer skills in Microsoft Office (Excel, Word, Outlook).
• Knowledge of IGT Advantage and other database programs is helpful.
• Must possess and maintain a New York State certification and St. Regis Mohawk Tribal Gaming Class III License.
• Must pass a background check and drug test prior to employment.
• Ability to work in a fast-paced environment, standing, walking, and moving through all areas of the casino.
• Ability to work under pressure and maintain physical stamina and proper mental attitude.

Nice to Have

• Master's Degree in a related field.
• Experience with financial analysis, campaign management, Profit and Loss statements, and market plans.

Qualifications

• Bachelor's Degree in Marketing, Business, Hospitality Management or related field.
• Minimum of ten years' experience in the gaming industry.
• At least five years in marketing management at a director/manager level.

Benefits & Perks

• Employment contingent upon passing a background check and drug screening.
• Possibility of working in a casino environment where smoking is permitted.