Director of Marketing

About the Role

Key Responsibilities

• Establish and nurture partnerships with businesses, cultural institutions, and tourism entities to enhance visibility and create co-branded opportunities.
• Manage partnership agreements, including negotiating terms, deliverables, and timelines, with support from legal and finance teams.
• Act as the primary liaison for media and promotional partners, ensuring all obligations are met and campaigns are effectively executed.
• Develop and implement audience growth strategies to increase attendance, ticket sales, and memberships across programs and events.
• Supervise the Audience Development Manager, providing guidance to achieve visitation targets and engagement goals.
• Create and oversee innovative marketing campaigns in collaboration with internal teams and external agencies, ensuring alignment with brand objectives.
• Lead the development of marketing materials such as brand guidelines, promotional videos, and sales collateral, coordinating with creative teams and stakeholders.
• Monitor campaign performance using analytics tools, applying insights to refine strategies and optimize future initiatives.
• Represent the organization as a brand ambassador at events and stakeholder meetings to strengthen external relationships.
• Explore new audience segments through data analysis, community outreach, and targeted promotions.

Requirements

• Proven experience in digital marketing, including managing campaigns across multiple platforms.
• Strong background in B2B marketing and building brand awareness.
• Expertise in developing and executing comprehensive marketing strategies.
• Proficiency in Google Analytics and other performance tracking tools.
• Ability to lead and inspire teams, fostering collaboration and achieving organizational objectives.
• Exceptional communication and negotiation skills for managing partnerships and stakeholder relationships.
• Experience in creative direction and overseeing the production of marketing materials.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.