Director of Marketing

About the Role

Key Responsibilities

• Lead the execution of strategic marketing initiatives designed to drive revenue, increase brand visibility, and meet key project deadlines.
• Run the in-venue productions, ensuring a cohesive and engaging fan experience that aligns with the department's branding and promotional goals.
• Collaborate with ticketing staff to support sales objectives, including the development and execution of group sales and experiential promotions.
• Analyze and compile campaign performance data, images, and assets for internal reporting and external sponsorship recaps.
• Contribute to the creation and oversight of visual content, assisting with graphic design and brand messaging for promotional use.
• Assist in the preparation and execution of gameday operations for various college sports events.
• Support the setup and breakdown of Wofford Athletics Events including equipment, facilities, and promotional materials.
• Manage community outreach and engagement throughout the Spartanburg community.
• Assist with administrative tasks and other duties as assigned by the athletic department staff.
• Represent Wofford Athletics at community events and increase brand awareness.

Requirements

• Bachelor's degree required.
• Working knowledge of gameday operations, marketing, and social media strategy in collegiate or professional sports.
• Strong interpersonal, written, and verbal communication skills.
• Organized, dependable, punctual, willing to learn, and a self-starter.
• Ability to work nights, weekends, and some holidays.

Nice to Have

• At least 4 years' experience working in collegiate or professional sports preferred.