Director of Marketing Analytics

About the Role

Key Responsibilities

• Develop a process and methodology for understanding how the bank's marketing investment drives brand growth, customer acquisition, retention, and relationship deepening across various segments.
• Provide insights focused on customer, competitive, and market trends to help drive marketing strategy.
• Present insights and analytics to stakeholders and lead the integration of research findings to support marketing, brand, and product decisions.
• Partner with internal teams to address complex business questions, conduct analysis, and communicate actionable insights through storytelling and data visualizations.
• Identify and fill data gaps using internal resources and outside vendors, demonstrating expertise with customer data.
• Apply customer and market data to enhance customer segmentation and marketing journeys.
• Leverage qualitative and quantitative primary market research to inform bank decisions, either in-house or with third-party firms.
• Develop test design strategies to maximize insights and learnings.
• Work with marketing, data teams, and leadership to develop a data strategy that drives revenue, program optimization, and experience enhancements.
• Serve as a key influencer of the bank’s marketing technology stack and roadmap.
• Collaborate with technology and information systems to implement data requests and system changes.
• Build and maintain dashboards to measure customer growth and marketing performance.
• Extract data and generate reports from tools such as Google Analytics, marketing automation platforms, testing tools, and CRM systems.
• Develop targeting criteria and models to improve campaign efficiency and effectiveness.
• Support prospect and customer targeting for digital and non-digital campaigns.
• Ensure compliance with policies and regulations, and work efficiently with department-specific software and equipment.
• Complete other duties and special projects as requested.

Requirements

• Bachelor's Degree in Business, Data Science, Statistics, Finance, Marketing, or related field.
• 8 - 12 years of experience in business and/or marketing analytics or data science.
• Experience with data visualization tools such as Power BI.
• Ability to identify problems, evaluate information, and suggest solutions.
• Effective resource allocation and decision-making skills.
• Strong communication skills for presenting ideas and insights.
• Ability to motivate and lead others, assign work, and support team goals.
• Understanding and application of procedures, regulations, and policies.
• Strong SQL skills and experience analyzing large data sets.
• Exceptional project management and analytical skills.
• Ability to develop, evaluate, and implement models and tools for marketing insights.
• Customer focus, decisiveness, teamwork, and business acumen.

Nice to Have

• Experience in data visualization and insight synthesis.
• Experience with customer data management strategies and platforms.
• Knowledge of marketing tools and models validation and testing.
• Experience with marketing databases, data warehouses, or data lakes.

Qualifications

• Bachelor's Degree in relevant fields.
• 8 - 12 years of relevant experience.

Benefits & Perks

• Not specified in the description.