Director of Marketing Analytics and CRM

About the Role

Key Responsibilities

• Lead cross-channel life cycle marketing strategy using new and existing tools (Email, SMS, App).
• Build out customer communication (Email, SMS) strategy and in-house technology platform to enable execution.
• Develop customer segmentation strategy for marketing and customer-based reporting.
• Responsible for marketing analytics, developing framework for marketing channel and website reporting.
• Ensure marketing and website data health, including accuracy of data across platforms and the website.
• Collaborate with key stakeholders across the business to develop technology, analytics, and campaign capabilities.
• Monitor and track consumer behavior, market trends, and competitive landscape to drive new features.
• Work closely with customer-facing teams to develop innovative solutions and ideas.
• Manage, mentor, and build a team to execute marketing analytics and CRM initiatives.

Requirements

• 10+ years of experience in CRM or Analytics leadership role at established retail or Ecommerce brands.
• B2C experience across both digital and traditional marketing channels.
• Proven track record in driving e-commerce growth, customer acquisition, and retention.
• Experience working with enterprise CRM platforms (Salesforce, Adobe, etc).
• CDP experience is a major plus.
• Significant experience with Google Analytics and other web tracking platforms.
• Experience with advanced marketing analytics (Media Mix Modeling, etc) is a major plus.
• Highly organized, proactive, detail-oriented, and a strong leader with the ability to inspire teams.
• Excellent communication skills for internal and external stakeholders.

Nice to Have

• Experience with enterprise CRM platforms such as Salesforce or Adobe.
• Experience with Customer Data Platforms (CDP).
• Experience with advanced marketing analytics like Media Mix Modeling.

Qualifications

• 10+ years of experience in CRM or Analytics leadership roles at established retail or Ecommerce brands.

Benefits & Perks

• Competitive salary.
• Full medical, dental, life, and disability insurance plans.
• Subsidized child care and fertility benefits.
• Paid parental leave.
• Free health screenings and wellness rewards.
• Comprehensive 401(k) retirement savings program, matched by Power.
• Ample paid vacation and holidays.
• Year-round events and activities, including an all-expenses-paid music festival in Cancun, Mexico.
• Year-round volunteer opportunities.
• Personal development resources including books, courses, and leadership conference attendance.
• Artfully designed office spaces and relocation opportunities.