Director of Marketing & Digital Experience

About the Role

Key Responsibilities

• Develop overall Marketing Strategy, Digital and E-Commerce comprehensive roadmaps including development and use of key milestones/KPIs as a key part of the overall Allied Air strategy.
• Align initiatives with the company's broader strategy and business objectives.
• Lead, develop and mentor a team of professionals specializing in brand and product marketing, digital solutions, SEO, social media, e-commerce and content creation.
• Develop and manage the marketing budget, ensuring cost-effective strategies while maximizing ROI.
• Oversee the creation and optimization of traditional and digital content, including distributor marketing collateral, website content, blog posts, social media content, and email marketing campaigns.
• Utilize customer data and analytics to gain insights into customer behavior, preferences, and pain points, and use this information to make data driven decisions for continuously improving the customer experience.
• Stay up to date with industry trends, competition, and customer behavior to adapt the digital marketing strategy and inform digital product development and process improvements.
• Map customer's end-to-end experience and identify pain points along with opportunities for improvement.
• Work with functional application owners to develop new tools and/or enhance existing tools, building requirements, and supporting testing.
• Collaborate with cross-functional teams to optimize marketing products and streamline processes to enhance customer experience and efficiency.
• Enhance overall customer satisfaction by delivering consistent, cohesive experiences that meet or exceed customer expectations.
• Develop and implement mechanisms for collecting customer feedback, such as surveys, reviews, and social media monitoring, and use this feedback to drive improvements.
• Ensure that digital assets and platforms are accessible to all customers, including those with disabilities, in compliance with accessibility standards.

Requirements

• Bachelor's degree in Marketing, Business, e-Commerce, Engineering or a related field (Master's degree preferred).
• Minimum of 10 years of experience in marketing, brand promotion, digital development, digital strategy, e-commerce, with a proven track record of success.
• Strong understanding of tools specific to digital customer experience: eCommerce (Hybris, SAP), marketing (SalesForce, Adobe, DotCMS, Sproutloud).
• Exceptional analytical, communication and leadership skills.
• Strong understanding of digital technologies and business value, project management methodologies.
• Up-to-date knowledge of marketing trends, product development, and process improvement best practices.
• Strong hands-on knowledge of Microsoft Office 365 applications (PowerPoint, Excel, Word, SharePoint).
• Results-driven with a focus on achieving KPIs and ROI.

Nice to Have

• Knowledge of various reporting tools (Microsoft PowerBI, Qlik, SAP BI, etc.).
• Knowledge of interface technologies (ALE, BizTalk, MuleSoft, RFC, etc.).
• Strong leadership and team management skills.
• Strong written and verbal communication skills.

Qualifications

• Bachelor's degree in Marketing, Business, e-Commerce, Engineering or a related field.
• Master's degree preferred.
• Minimum of 10 years of experience in relevant marketing roles.

Benefits & Perks

• Tuition reimbursement.
• Medical, dental, and vision insurance.
• Prescription drug coverage.
• 401(k) retirement plan.
• Short-term disability insurance.
• 8 weeks paid birthing leave.
• 2 weeks paid bonding leave.
• Life and long-term disability insurance.
• Paid time off, 2 paid well-being days, 1 paid volunteer day, 10 paid holidays, and 3 floating holidays per year.