Director of Marketing & Ecommerce

Mcconnell's Fine Ice Creams

Oxnard, CA

Full Time

Director

140k-160k

22 days ago

Job Description

About the Role

McConnell's Fine Ice Creams is a nationally-distributed, Santa Barbara-based, family-owned and operated company that's produced the finest ice creams in the world since 1949. We are growing rapidly and we're looking for a key addition to our team. The Director of Marketing & Ecommerce develops, leads and executes McConnell's omnichannel marketing strategy, addressing all consumer segments. This role is responsible for creating and implementing integrated marketing campaigns, new product launches, strategic partnerships, brand events, and all aspects of McConnell's ecommerce business. The Director ensures that the McConnell's brand is brought to life consistently and flawlessly in everything we do. The role reports directly to the company's owners and collaborates closely with the Creative Director, supervising staff and agency partners.

Key Responsibilities

Contribute to the development of the company's strategic plan and participate as a key member of the collaborative leadership team.
Create the annual plan for marketing, ecommerce, and events, covering all relevant channels including CPG retail, company-owned scoop shops, and ecommerce.
Develop and execute integrated marketing campaigns that drive sales growth, support brand development, new product launches, and strategic partnerships.
Maintain McConnell's brand voice, positioning, look, and feel, ensuring consistency and impact in collaboration with the Creative Director.
Proactively seek out and secure strategic partnerships that build brand awareness and presence.
Lead all aspects of the ecommerce business from P&L analysis through 3PL management.
Oversee SPINS data analysis and reporting.
Support the sales team by collaboratively developing selling materials.
Manage the marketing and ecommerce budgets and calendar.
Choose and manage all external marketing and ecommerce agencies.
Oversee the marketing, events, and customer service staff.
Do whatever it takes to get the job done and deliver results.

Requirements

5+ years of experience in CPG brand marketing and ecommerce.
Strongly preferred: experience with an artisan food brand.
Powerful desire to be part of a small-company team that works closely together to bring the company's vision to life.
Eager to take on new challenges, solve problems, and dive into a wide range of projects from strategic plans to tactical execution.
Deep knowledge of evolving consumer communication platforms, media, and messaging.
Proven track record of developing and executing successful brand strategies and tactics.
Prior experience crafting plans, leading teams, managing agencies, overseeing budgets, and driving sales.
Excellent leadership, interpersonal, and communication skills.
Bachelor's Degree in Business, Marketing, or a related field.
Must be able to commute to Oxnard, CA at least 1-2 days per week; flexible work from home options available.