Director of Marketing and Membership

Bay Area Discovery Museum

Sausalito, CA

Full Time

Director

160k-170k

4 days ago

Job Description

About the Role

The Director of Marketing and Membership at the Bay Area Discovery Museum is a strategic leader responsible for growing the museum's audience and membership while ensuring exceptional visitor experiences. Reporting to the CEO and serving on the Leadership Team, this role oversees marketing and communications, membership, graphic design, visitor services, ticketing, CRM administration, and program registration. The director develops and implements integrated marketing strategies to drive attendance, membership, and sales, manages brand and messaging, and ensures data-driven forecasting and reporting. They also serve as staff lead to the Board Marketing and Audience Engagement Committee.

Key Responsibilities

Lead integrated marketing and communications strategy to drive attendance, membership, and program sales.
Oversee brand identity, messaging, and external communications.
Manage agency partnerships and ensure creative excellence with measurable results.
Direct ticketing, admissions, membership services, CRM systems, and program registration.
Ensure a high-quality, inclusive, and welcoming visitor experience onsite and online.
Maintain and analyze visitor, membership, and sales data.
Provide regular reports and forecasts for the CEO, Leadership Team, and Board.
Use competitive and audience research to inform strategies and drive growth.
Supervise and develop staff across marketing, design, membership, and visitor services.
Serve as staff lead to the Board Marketing and Audience Engagement Committee.
Collaborate across departments to align campaigns and customer experience with institutional goals.

Requirements

At least 5 years of senior-level experience in marketing, communications, or visitor services.
Experience in a nonprofit or cultural institution is preferred.
Proven track record of driving audience growth, membership expansion, and earned revenue.
Strong data analysis and reporting skills for forecasting and decision-making.
Experienced people leader who coaches and inspires teams.
Excellent communicator with strong collaboration and relationship-building skills.
Commitment to advancing diversity, equity, inclusion, and belonging.

Nice to Have

Experience with graphic design and brand management.
Experience with integrated marketing campaigns and marketing analytics.
Proficiency with CRM systems.

Working at Bay Area Discovery Museum

The role emphasizes collaboration, data-driven decision making, diversity, equity, inclusion, and belonging, reflecting a commitment to an inclusive and innovative organizational culture.

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