Director of Marketing, Anderson Center for Entrepreneurship & Innovation: Haslam College of Business - UTK

About the Role

Key Responsibilities

• Develop and lead content marketing and public relations strategies utilizing traditional and digital methods to position ACEI as a preeminent hub for entrepreneurship.
• Create and execute content strategies that support marketing goals, generate awareness, and promote ACEI's initiatives, research, programs, and events.
• Build and maintain strong relationships with external community and corporate partners to enhance ACEI's visibility and credibility.
• Distribute content marketing initiatives across all channels including social media, email, website, and search to drive traffic and engagement.
• Write, produce, and oversee various types of content, including blog posts, social media posts, newsletters, and branded content, to expand ACEI's digital footprint.
• Manage editorial content calendar, organize workflows, and coordinate with creative resources such as designers, writers, and videographers.
• Lead and influence the ACEI team, including peers, faculty, and student ambassadors, fostering collaboration and leadership.
• Develop relationships with UTK faculty, staff, and stakeholders to support ACEI's mission.
• Create and maintain metrics reports on marketing activities, analyze data, and recommend optimizations to inform strategic decisions.

Requirements

• Bachelor's degree required.
• Minimum of 7 years of experience in professional marketing and communications settings.
• Strong understanding of marketing and communications best practices.
• Experience as a people leader in results-driven organizations.
• Strong project management skills.
• Excellent news judgment, writing, editing, interviewing, and storytelling skills.
• Comfortable with day-to-day marketing activities and long-term strategy development.
• In-depth knowledge of digital marketing channels, technologies, and content distribution.
• Experience with marketing automation and CRM tools and system integration.
• Ability to collaborate effectively across teams including creative, digital, and video partners.
• Strong analytical skills with experience in reporting and data analysis.
• Technically capable, excellent communicator, and process-oriented.
• Ability to contribute to diversity and access goals of the university.

Nice to Have

• Master's degree preferred.
• 8-10 years of marketing, content, and project management experience.
• Experience in higher education settings and managing complex events and programs.
• Familiarity with entrepreneurship field.
• Proficiency in Adobe Creative Cloud applications.
• Familiarity with digital marketing to drive visibility and engagement.

Qualifications

• Educational background includes at least a Bachelor's degree; a Master's degree is preferred.

Benefits & Perks

• UT market range: MR10
• Information on UT Benefits available (specific benefits not listed in the description).