Director of Marketing - Athletics

University of Wyoming

Laramie, WY

Full Time

Director

6 days ago

Job Description

About the Role

Join Our Campus Community! The University of Wyoming values talented and driven individuals who share in our mission, vision, and values. We are committed to creating a supportive and enriching workplace, offering comprehensive benefits to support health, financial security, and work-life balance. Located in Laramie, Wyoming, our university is a leader in academics, research, and outreach, with a vibrant campus community and strong ties to the surrounding region.

Key Responsibilities

Create and implement fan cultivation strategies through advertising campaigns, digital marketing, email marketing, and promotional initiatives for men's basketball and other assigned sports and related events
Manage and direct all fan experience, in-game promotions, and game scripts for men's basketball and other assigned sports
Develop and implement new strategies to engage fans at all Wyoming games and events
Oversee all interns and gameday staff
Assist with fulfillment of sponsorship agreements garnered through Learfield Sports Properties
Maintain thorough knowledge of and adhere to all applicable University, conference, and NCAA rules and regulations
Assist with other duties/projects as assigned/directed
Willingness to work odd hours, weekends, and holidays as is typical in collegiate athletics
Ensure work on campus and compliance with the University Vehicle Use Policy

Requirements

Bachelor's degree in applicable field
2-year experience in collegiate/professional sports marketing or general marketing
Valid driver's license with a motor vehicle record (MVR) compliant with the University Vehicle Use Policy

Nice to Have

3+ years' experience in collegiate or professional sports marketing
Experience planning, developing, and executing comprehensive marketing plans
Experience with email marketing software, Eloqua
Supervisory experience, including the ability to foster leadership and teamwork amongst others
Excellent organizational, problem solving and communication skills
Ability to influence and build working relationships among diverse individuals
Strong attention to detail with the ability to create and maintain very specific timelines

Qualifications

Educational background includes a Bachelor's degree in applicable field

Benefits & Perks

Generous Retirement Contributions: The State contributes 14.94% of your gross salary, and you contribute 3.68%, totaling 18.62% toward your retirement plan
Exceptional Health & Prescription Coverage: Medical, dental, and vision insurance with competitive employer contributions and 4 deductible options
Paid Time Off: Vacation, sick leave, paid holidays, and paid winter closure
Tuition Waiver: For employees and eligible dependents
Wellness and Employee Assistance Programs: Wellness initiatives, counseling services, and mental health resources

Working at University of Wyoming

The University of Wyoming is dedicated to supporting its employees and fostering a vibrant campus community. Located in a region offering outdoor recreation and a high quality of life, the university emphasizes community ties, professional growth, and a commitment to excellence in academics, research, and outreach.

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